I have a local client with a PR 3 domain. The site doensn't have much links but in initial on page a few of the subpages made front page with no link building. Some of the KWs are more competitive. My previous experiences with various local clients in different niches were: 1. order home page links for monthly service about 20-40 links 2. trackbacks with a combination of do/not follow all going to the home page. To my surprise almost 80% of the subpages made front page with no additional link building. (yey to me for great on page ____________\ New scenario: With this client in the security niche after initial optimization, 3 of the least competitive KWs in subpages are already front page. Remaining subpages are in pages 3-8 of SERP QUESTION: do I continue building expensive backlinks to the front page? I will trackback the subpage as it wont cost me anything but a bit of time of course. OR - should I build a link building campaign and focus on each landing page individually. the intitle: for all the kws are less than 2K. lets share advice and I will be happy to test and report so we can duplicate for local niche markets. They are great source of income, least work and steady pay. If I can answer any questions feel free to ask or PM me.