I've been lurking on the forums for somewhile watching others succeed, but never actually signed up until recently. Spent the last couple years developing a tool for social media marketing. Finally launching it! Marketing isn't really my strong point, so I've been learning on and off from BHW posts. *unofficial thanks to you all* After seeing your inspiring stories, I'm giving this a shot. You're right in that most people fail or give up at some point documenting their journey. A small goal will keep me on my toe. 25 subscriptions seems reasonable, don't you think? The tool is called Pull Share, a social media dashboard that automates IM on Facebook and Twitter. Here's a brief summary so you can understand how 2 years can pass by so quickly... Repeat posting Content discovery Automated scheduling Blog integration Unified social inbox Multi-account management and comparison analytics Kind of an all-in-one so it took so long to launch. Each piece is tied together, but I haven't seen it in use yet by real people. What's done so far on my journey: 1. Dashboard launched and tested internally 2. Copy written and website designed 3. Snazzy promotional video created with the help of a really great Fiverr voiceover artist, iMovie, and Pizza Hut pizza 4. Coupon system integrated so I can give accounts to early adopters / testers 5. Subscription payment system setup and tested. Goals coming up: 1. Find 5 people to giveaway tester coupons for feedback 2. Rank in top 3 for the Pull Share branding keyword 3. Target 3 additional keywords for ranking (blog commenting?) 4. Setup automated promotion on Facebook and Twitter using the tool itself 5. Research a few sites to setup test ad campaigns (BuySellAds?) 6. Develop a Mac/Windows app remake of the interface (possibly to earn a little extra from repurposing the tool) 7. Get the first happy customer. YEAH! ...followed by 24 more? *crossing fingers* Hope to keep you entertained, at least while the world cup matches aren't.