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Let's talk about CAN_SPAM

Discussion in 'White Hat SEO' started by thedorf, May 29, 2013.

  1. thedorf

    thedorf Senior Member

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    I am not an attorney, if one is present please do speak up.

    Here is a summary from the Burea of Consumer Protection - Business Center (a .gov site).

    My question to you is - can you tell me where in the CAN-SPAM Act it says, given one follows the below guidelines, one cannot send mass emails to unsolicited email addresses?

    It looks to me like you can if your email has no "commercial content" and even with "commercial content" you can email unsolicited email addresses so long as you observe the following. Here is the quote and here is the link: http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

    More Q&A on the site linked to above.
     
  2. thedorf

    thedorf Senior Member

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    I've found part of my answer. Apparently it is not illegal to scrape for emails on the net. It only becomes an issue when you send emails to the email list you scraped (or bought that someone else scraped). Just fyi.
     
  3. jascoken

    jascoken Senior Member

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    In the UK, it's not illegal to email any business that clearly publishes that email address. As long as that email address has been achieved in the public-domain, or from a contact page or business card, then you're within your right to send an email of business introduction, as long as you adopt similar guidelines above. Just don't spam it; which would be counter-productive anyway. I'd never contact a business unsolicited more than once per month or more than 3-4 times in total; if that. Individuals have far more protection and rights than businesses do (rightly so!)

    I know you're talking about unsolicited email, but with auto-responders, I find that a follow-up every 2-4 weeks avoids any issues, especially if it feels a little personal and chatty. Higher than that gets unsubscribe requests much quicker.
     
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    Last edited: Jun 17, 2013