I'm reading and learning about cpc and I need to set this straight If the competition is low but cpc is high - Then targeting that keyword is bad? If the competition is normal and cpc is normal - Keyword is decent? If the competition is normal or high but cpc is low - Keyword is great? And this... A keyword with 60k searches (High comp.) on bing cpc is 0.26$ is this considered good or bad? I think it's halfway decent?