Ok, well first of all thanks for view. There are a ton, and I mean ton of threads on how to do keyword research. I want to ask the experts out there, how do we attack a competitive over the top keyword? Let's say we own a coffee shop, and we want to take over globally? "mocha coffee" is our flagship keyword. What steps would we take to rank this keyword? And how many keywords to rank is a good start? 5-10? Exact match types Longtail So probably would this work (and excuse my spelling, and I'm using different products because I think users will search for similar terms as well): Buy mocha coffee online Order Free mocha Coffee Online Frappichino Coffee stores online Cappichino coffee online What suggestions do you have? Do you think the Google keywords tool is still the best to use? I just wanted to know if someone can enlightened me on what to look for and how to do proper keyword research?