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Less ad clicks after putting up good content? :S

Discussion in 'Black Hat SEO' started by wooSj, Oct 27, 2011.

  1. wooSj

    wooSj Junior Member

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    I had like 1% CTR when I had crappy content. ( just used google translate to translate some articles from dutch to english, but had a high bounce rate. So I let someone rewrite it to good english so people could actually read what was on my site. And now it's 3 days later, there are about 100 less visitors and 0 ads clicked since then.

    Is this normal? It looks like crap content did better? I don't understand what could have happened. Anyone else ever had this?
     
  2. deesee

    deesee Registered Member

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    maybe people couldn't figure out what the content was saying so they spent longer on the page trying to figure it out and so had more of an opportunity to click ads. Now that it makes sense they immediately realize that its not what they're looking for and click away

    or maybe there was some weird broken english keyword in the old version that's not getting clickthroughs in the serps now

    its also possible that this is weird variance. 3 days isnt a good sample size statistically speaking
     
  3. ardley216

    ardley216 Elite Member

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    keep watching it over a couple of weeks... if its still shit, put old content back