hey fellas, First of all ,Let me thank all the members of this community for teaching every single day And, Now I feel that it's my turn to give it back to our community Read the entire article (A bit Long) Digital Marketing career for me started back in July 2012 when I had a corporate guest lecture at Christ University. Got some motivation from the speaker known as suresh babu and thereof started my career in Digital Marketing with Free wordpress and Blogspot.in hosted websites. Learned few things about creating a website but then soon realized the potential of a platform called YouTube when there used to be less competition in any industry you suggest apart from â€˜Gameplays'. Started slowly making few cents a day to few dollars a day to a point which can never be forgotten, making 300$/day. During those days I learned a lot about how to get my videos, channels, single and multiple Playlists rank on top of Google as well as on YouTube irrespective of the competition or Channel's age of the competitor (which plays a major role very similar to domain age). So, let's see what all you will learn today 1) How to optimize and rank your channel. 2) How to optimize your videos so that they can rank instantly on YouTube as well as on Google. 3) How to optimize and rank your video playlists. 4) Secret trick of stealing traffic from your competitors. P.S: All these strategies came to me when my earnings dropped from making 50-60$/day to 8-10$/day which usually happens in the beginning of every year (advertisers exhausting their marketing budget and so the bid value goes down so does the competition). So let's start - HOW TO OPTIMIZE AND RANK YOUR CHANNEL: This is the easiest thing to do in YouTube as it requires minimal efforts. Prerequisites: a) If your channel name and channel URL consists of your money keyword, then it is much easier to rank it, as it happens in the website URLs (EMD) which is a controversial topic. b) Content on your channel should be based on one theme (preferred) for e.g. a channel talking about social media marketing or a channel dedicated only for dance classes etc. c) It should contain relevant LONG TAIL MONEY KEYWORDS which are in sync with your theme of the channel. where you will find an option called Channel keywords, make sure that you separate each one with a comma or you put them in inverted commas. DO NOT ENTER MORE THAN 10 KEYWORDS AT MAX or else you will irritate the BIG G which you obviously don't want. Note: If you're creating a channel for a niche product or service, then it is would be easier to rank all your videos on google for keywords relevant to your products d) Add or send request to be added in the featured section of the channel which can get you more subscribers as well as viewers (serious ones) HOW TO OPTIMIZE YOUR VIDEOS SO THAT THEY CAN RANK INSTANTLY Important factors to rank your videos: a) The video should be in high quality i.e. minimum of 720p which can go over to 4k resolution depending if your system can render bigger files quickly. Reason being YouTube prefer videos of higher quality most of the times over the ones with lower quality (this being one of the factors but not the most important one) b) Meta title of the video should be LONGER, WITH KEYWORDS YOU WANT TO RANK FOR, CAN CONTAIN YEAR, AUTHOR, DIRECTORS ETC. WITH PARALLEL SYNTAX BARS. In short it should carry all those things which are being searched in the market. c) Meta Description(THIS COVERS THE 4TH POINT**): now this is the thing which changed the way I got traffic on my videos. Initially I used to insert 100s of relevant or closely relevant keywords into the description section of the videos, which is commonly called keyword stuffing and is against YouTube's policies (Don't try it now) This strategy can still be utilized in two ways, first being putting only relevant and closely keywords in each line of the description section for the first 24-36 hrs which will basically help your video to move over your competitors in the time period given above and but then after 36 hrs you will have to remove those 99% of the keywords from the description section Or Secondly, you can put only 2-3 relevant keywords for which you want to rank for in each line of the video description (in this case you don't have to remove them after 36 hrs or so) Along with the keywords that you inserted just now, you will have to make sure that you're adding good details about the video, which can again contain your keywords but mark my words the description shouldn't look like as If it is stuffed with keywords i.e. details about the video should be written in a constructive way. Please note that the keywords should come over the details/description of the video as it helps more in ranking. Moreover the description section of the video can also be added with links toward your websites or your social media profiles etc. d) Meta tags section of the videos is also one of the most important factors in ranking your videos. Make sure that you insert a mix of LONG TAIL KEYWORDS and GENERIC KEYWORDS relevant to your videos. Note: to increase your right hand side real estate on YouTube when someone plays one of your videos, make sure that you use one common keyword in the Meta tags. (THIS COVERS THE 4TH POINT**) e) Video thumbnails can increase your viewership or can also get your video off YouTube if used inappropriately. Deceptive thumbnails are not at all recommended if used then it can get your channel as well as your AdSense account deleted (which is a big struggle for few). f) Add a transcript to your videos as crawlers can read it very easily HOW TO OPTIMIZE AND RANK YOUR PLAYLIST This isn't a rocket science if you have learned about how to optimize your videos. Things to perform a) Make sure that you create a playlist of videos from the same genre for e.g. videos from a channel called Khan Academy are clubbed according to the subjects like Physics, Biology etc. b) Next, make sure that the playlist is named with a longer title along with desired keywords and most of the things talked in the how to optimize Meta Title section. c) Most important one is that you will have to list these playlists on your welcome page of the channel (playlists can be single or multiple depending upon your preferences). d) A little trick, find videos from the same genre (not the one owned by you) which are doing pretty good in the market, copy its URL and then create a public playlist along with your own videos (think what it can do ) Along with all these things mentioned in this article, one can also create backlinks to either the channels or the videos and sometimes it can be done for the playlists also. Now the question arises as to what kind of backlinks we should create, so to make your life easier few people invented a tool called Buzz Bundle which is basically used to enhance your social signals and is very well known for managing brand mentions, post scheduling and creating engagement by finding the target audience. How to use it? I'm soon coming up with a video tutorial of the software which will definitely help everyone struggling with social media marketing and brand mentions which can have negative impact on your audience if your product is faulty which is not (pun intended). For now you can install the trial version of the software from the URL and utilize it for creating links from social media websites, forums, blogs etc and once the trial is over you can always purchase it. Hope you've liked the article, let me know if I have missed anything.