Dear Brick & Mortar Owners, Once upon a time in a kingdom not so far away... I use to rule the Google SERPS in multiple, competitive, local industries. I got so good at it my brother quit his job, his boss went out of business, we started our own business together and outranked a franchise. During this time period working with my brother, and a few other clients, I made a hefty sum of money. I reinvested my profits into other revenue streams... but this journey will focus solely on what's most important to me. The business me and my brother run. The money site | Content | Ranking Stats: 2 1/2 years old PMD TF - 12, CF - 31 2,162 backlinks 197 refering domains 191 refering IP's Content 76 pages (52 pages are spun, geo-targeted) 24 are unique, targeting primary keywords. Link structure is terribly over-optimized. Content Remediation Rewrite all 52 spun pages manually. Silo all the back pages (they have no backlinks, only the home page does). Re-optmize link structure (some of my urls have the keyword 3 times). Remove any and all keyword stuffing. New Content Goals Add 400 high quality, geotargeted pages, silo'd neatly, no overoptimization. Add 300 high quality pages targeted primary keywords and other LSI's. Add more relevant images. Add a geo-targeted video per every page (I have a special way of doing this). Overall make the site a site Google would love. Backlinks Overtime the site has been hacked, it's collected some less than favorable links while losing some of its better links. I will be disavowing any links I bought in the past, along with any other links I did not create. I will NOT be buying PBN links. I will be building my own PBN specifically for this site. G-Local I have more and better reviews than any of my competitors. So I use to rank top 3 in G local prior to the pigeon update. Post-pigeon most of my 7 packs no longer show. I still get residual traffic (1,500 impressions last 30 days, will post photos later) but I will not be waiting or relying on G local anymore. Additional When yahoo voices went down I scraped over 17,000 related articles. Virtually noone has reused these articles. So I will be extracting the top 5-10% (best written) and use them on my PBN's. The Funnel Youtube I'm obsessed with youtube. It's super-simple to rank geo-targeted videos. I can get them done fast. So I will make around 400 geo-targeted youtube videos and rank them ALL on page 1 of Google. This will not drive a lot of traffic. But it should add another 5-10 clicks / day to the website and will last for years. Facebook I hate facebook in general. But what I will do is create 30-50 facebook accounts targeting my moderate competition keywords. Then I will try to rank all these in the SERPs and funnel it back to my site using redirects. I will also play around with FB PPC, boosting posts, etc but that shit never did much in the past. Classifieds Arbitrage Unfortunately, I can not list the technique I'll be using for this in public. But I will do a write up in the VIP section when I have more time. Let's just put it this way. The last 3 days I've spent swiping headlines from Dan Kennedy's material, tweakurbiz-title generator , magazines, ads, etc to write 108 headlines related to my niche. Then I stole the headlines, catch phrases, remixed and rewrote all this into 108 HIGH QUALITY ads then can be used for: Craigslist, backpage, classifieds giant, us free ads, oodle, ebay classifieds, kijiji, sell.com, classified ads.com, geebo, etc. I can not go into depth about this. But I will be using a fully automated system using macros and some other shit to swipe all the copy from a dedicated file and post on all these sites. It will be a push button system. Solo ads I have 2-3 sites on my radar that I will be renting monthly banners on. Will talk about that more later. Offline I may rent a billboard at a local highschool football field. I might rent some signs by the highway. I may drop a few hundred band signs at 2am in the morning using callfire redirects. But I will not be playing around with direct mail until traffic starts soaring in. How I will measure success? NOT by rankings. This time around even though I'm trying to create the best site and link profile in this industry, I'm also trying to rely less on Google. So success will be measured by the following 3 factors: 1) Traffic (min of 50 targeted clicks / day [that's A LOT for this niche]) 2) Sales/Commissions 3) My ability to extract more value from the marketplace than my competitors can. This is the holygrail of any business if you ask me. That's basically it! Sounds like a lot of work and it IS. But the way I see it, content and promotional material is priceless. If it's done right the first time around, you never have to do it again. Plus this is a business I love and plan on being in for the rest of my life. The first time I took a lot of shortcuts. This time I won't be. At least not as far as my money site goes. I plan to lose rank for the first few weeks (after I redo all the content and write all the articles). So don't be shocked if you see screenshots with red arrows. I will also be posting censored screenshots of everything (rankings, g local, clicks, call fire, etc) so stay tuned. -BB ps. Anyone who knows me knows I have a serious problem throwing in the towel. So if shit goes down, I will not be bailing on this thread. I will plow through no matter what till I reach a minimum of 50 clicks / day. That amount of traffic can easily convert into 7 figures / year in this industry. Although that money would be divided between me, my brother and the biz.