This is my favorite layout for adsense. It looks something like this My trick is to make the banner graphic sort of big, and leave just enough room for a title below it and a few sentences for an "intro" paragraph. For example, if the site was about "13 ways to prepare camel meat" the intro would be something short like Okay, so below that little intro, will be an adsense block. The reason why I use a big header and a little intro is to 1: Have only half the adblock showing above the fold. The "ads by googel" is hidden below the fold. 2: The intro tells the visitor to "feel free to look around the site" but when you end your intro like the way I showed you it feels like they landed on a homepage and that the ads are really pages in the site. Next is writing the content. My prefered word count is around 6-700 words. I like high quality shit. Some visitors will read the entire page, so stick a block at the bottom as well. Nothing fancy here, but sometimes simpler is better then those MFA themes. ALL of my sites consistently get doubledigit (15-20%) ctr with this type of layout (I use my own layouts) and because I dont stuff my ads with a shit ton of adblocks, the CPC is still high. From using channels, the top block gets the most clicks and from my testing outperforms having a block above all the content. Cheers!