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Launching an e-commerce business next month. No online marketing experience

Discussion in 'BlackHat Lounge' started by Dakine55, Feb 17, 2017.

  1. Dakine55

    Dakine55 Newbie

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    As the title says. I have spent 2 years developing a product that is by all feedback and consumer testing, exciting and very different. It is a clothing product to be worn during certain sports. Its a fun bright brand and produced to a high quality. Our first order has been placed and will be here next week. At this point I will be the sole owner of what will be the only inventory of this product in the world. Our site will go live and its time to start driving traffic...

    And drive it we must. I have met with a few companies to handle our SEO and online advertising. They are looking to charge 2k a month.. We are a startup, this cost is beyond what we are willing to spend.

    So I am hear for any advice and guidance. I have a background in production, I own a production company that creates content for web and commercials. I am not entirely lost in this space, we have built and IG account with 11k genuine followers in a few weeks without ever showing the product. These are all active users looking forward to our launch. I have also located 60 influences in 20 countries who I will be sending product too as an initial content creation plan.

    I am reaching out to anyone who can help/consult with the following topics.

    • Best use of Facebook ads to drive traffic to our website
    • Best use of Instagram ads to drive traffic to our website
    • SEO tactics we should employ
    • Generating overall traffic through our niche
    • General advice on making our site a machine for traffic :)
    I know I have given little information on the business, but if anyone out there thinks they can help, I would love to speak further

    Thanks for reading
     
  2. GringoMonkey

    GringoMonkey Power Member

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    I did some work for Reebok and other sports fashion companies, so am familiar with this space.

    PR is also needed in fashion, spend your time doing that to build your brands desirability.

    Social media is best for brand building on the back of that, but then you need to convert "followers" to buyers. Typically this is done by persuading them to sign up for something FREE and then via email marketing.

    I would stay away from SEO at the moment, you are best using Google Adwords see which keywords work and when you know, then spend money on SEO.
     
  3. Dakine55

    Dakine55 Newbie

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  4. Dakine55

    Dakine55 Newbie

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    Thank you for this. It's great information.

    The nature of our product is loud and different, our influencers will be pretty high impact.

    We will make an effort to capture as many email addresses as possible.
     
  5. Tempist

    Tempist Newbie

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    Everything @GringoMonkey said has been spot on.

    You've done a pretty impressive job ramping up 11K IG followers. You need to get them to check out your website. What comes to mind for me would be writing a neat 10 page eBook about how they can max out and get the best off the "certain sport" you talked out. I can think about a handful of other ideas, but I am sure you catch me drift.

    Let us know how that go and good luck!
     
  6. propipper

    propipper Junior Member

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    If you have a production company that does commercials then concentrate on that first. Increase your social presence first. Make sure your on page SEO is optimized for ecommerce, including images. Then once that's going well then move on to SEO.

    Play to your strengths first then move on from there.

    Also, I know you're reaching out to influencers and giving them free products to try out but 60 is not that many. I'd definitely ramp this number up a bit to put the odds in your favor.

    Good luck.
     
    Last edited: Feb 18, 2017
  7. David Jones

    David Jones Regular Member

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    I want to tell you about facebook. first find groups which is niche of your products and make sure groups have must highest member like >= 5k. start submitting your product in various groups day by day on natural way.
     
  8. Larry Igna

    Larry Igna Junior Member

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    What I'd suggest is an affiliate system for early birds, "bring one friend to us, get one free product" or something similar.Tiered referrals or however you want, just make sure they have a reason to spread the word.
     
  9. Dakine55

    Dakine55 Newbie

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    Great, Thank you all for the advice. I will look at ramping up my influences for sure and from there move towards more serious seo. I will generate a lot of my own video content also.

    Would a small facebook advertising budget bee good from the start. Also re marketing.. any thoughts on this?
     
  10. brettuk

    brettuk Newbie

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    Prepare to spend a lot of mone on paid advertising.
     
  11. Dakine55

    Dakine55 Newbie

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    My current estimate is €1700 a month
     
  12. I know SEO

    I know SEO Marketplace Mod Moderator

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    Google shopping feed should be the #1 focus.

    It's a brilliant platform for ecommerce PPC, users can see the product and the price before they click. If they are not happy you are not wasting $$$ making them click to find out you are expensive or it's not the product they are looking for.

    If you tune it down finely enough (optimise content/images/prices and remove poorly performing products from your feed) your ROI will be insane and this is something you can do yourself, just accept you need to burn through a bit of money before you get it right.