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Launching A Webcomic Blog Similar to "The Oatmeal" - Need Linkbait Advice And More

Discussion in 'White Hat SEO' started by Arkitekt, Mar 20, 2013.

  1. Arkitekt

    Arkitekt Newbie

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    Hi everyone,

    This is my first post on this forum though I have been trolling for a while, I want to thank you guys for all the knowledge you've imparted through your posts.

    I amlaunching a new webcomic similar to Matt Inman's "The Oatmeal," but with a different angle. I would appreciate your advice on linkbait and any other issues you may have.

    Matt Inman used "quizzes" which are essentially linkbait. I have created something similar, where you take the quiz, it comes up with a funny result and then you can share the funny response with your friends via Facebook, Twitter or place embed code on your blog.

    The issue is: Where do I market or post these linkbait quizzes? Do I do standard linkbuilding in comments? Do I pitch other blogs on linking to it? What do you recommend?

    I know Inman "gamed" Digg, but that's not that doable anymore in 2013. What else do you recommend? Just so you don't think I'm a complete noob, here is the rest of the strategy:

    This is what I have queued up from a strategy perspective:

    - Basic SEO: The site is optimized w/sitemap, .htaccess, I have images, tags, etc. all handled
    - Keywords: I chosen six keywords that have low competition and am focusing on this as the basis of my keyword marketing/influence campaign.
    - Facebook ads: I have a budget for FB ads and have my psychographics already microtargeted in order to build a quick following on the webcomic's page
    - Google ads: have a basic ad-buy strategy based off the keywords, but will A/B test one.
    -Twitter and Facebook: I have posts scheduled and ready to go along with questions and contest information. Also, I plan on giving away a free iPod.
    - Link building: Basic link building strategy similar to what Harro posted regarding finding college blogs with high authority and commenting.

    Other strategies:

    - Stumbleupon: I created a Stumbleupon account and will submit the webcomic to SU, however I have not been active in the community so I have to build social proof.
    - Reddit I have Reddit posts queued up, but I don't have a large network of Redditors that can help me upvote. From what I've learned, you can't really game Reddit. But I can allocate some money for paid advertising on it.
    - Digg: I can submit to Digg but don't have an influence network of other folks on Digg who can Digg my posts, so it probably won't yield the greatest results unless folks really like my content.
    - Bloggers: I have a list of blog influencers I will pitch about my webcomic. Hopefully they will post.
    - Twitter influencers: I have an at-reply strategy in place to folks who have a lot of followers and may be receptive to the site.

    I wouldn't want to reach out to Inman himself, because he may only cause problems for me and I'd doubt he actually would link to my site.

    Anyway, I want to keep this as "white hat" as possible, since I really value my webcomic and would hate it if Google banned me. It's a funny comic -- hopefully the content will sell itself, but advice on linkbait and any other things I have left out would be extremely helpful.

    I basically want to increase awareness of my site. I'm not trying to make any money off affiliate programs at the moment -- I just would like some traction. I'm still boggled that content is what got Matt Inman's "The Oatmeal" website 1,000,000 UV's in one year. He had to do something more than that. If you guys could impart any advice that would be wonderful.

    Again, thanks and I look forward to your replies.
     
  2. stubo1903

    stubo1903 Junior Member

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    I'd say Reddit and Stumbleupon are your best bets, paid traffic from those sites is pretty cheap too. From there you'd be looking to get some visibility on social media, so make sure that part of your site is really easy to use. If it's comic/image based then I'd take a look at Pinterest too.
     
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  3. Valkurm

    Valkurm Power Member

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    Just an idea, but I guess you have your name & URLs on comics, so maybe you can try to post some on 4*han too ?
     
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  4. Arkitekt

    Arkitekt Newbie

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    Thanks. My only concern is paid advertising on SU, I researched BHW and read that the CT rate is pretty low for SU. For Reddit, I've heard that paid-ads work great. Do you have experience with either?

    Thanks again for your input, I appreciate it.
     
  5. Arkitekt

    Arkitekt Newbie

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    Would definitely appreciate some more input or advice.
     
  6. darkmalice

    darkmalice Registered Member

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    Going through a similar process at the moment with my webcomic, I am just focusing on hitting up the webcomic directories (they are already paying off) as they are the best for targeted audience.
     
  7. tmark30

    tmark30 Registered Member

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    Occupation:
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    Social media is your best option, lcate appropriate subreddits you can also try and locate appropriate cebook group
     
  8. Arkitekt

    Arkitekt Newbie

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    So Stumbleupon and Reddit for organic? I am thinking about niche blog placements. Any other suggestions?
     
  9. dgruergerugerhiye

    dgruergerugerhiye BANNED BANNED Jr. VIP Premium Member

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    edit: wrong thread =/