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Launching a Saas service and BHW actions/tools

Discussion in 'Social Networking Sites' started by Ivex, Jun 2, 2017.

  1. Ivex

    Ivex Junior Member

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    Hello fellows, I'm quite new to BHW. A lot of admiration for those who are pushing the limits and playing algos...

    I have this new Saas service I have developed, adressing a B2B niche need. Currently still coding with my team, but would be able to deliver alpha within 2 weeks.

    Landing page on WP with CTA for beta registration. Did integrate some industry meta-keywords.
    Linked In / Twitter / Instagram / Facebook accounts opened. No content posted for now.


    Now, I have 2 goals :
    * Install my brand in the B2B universe in front of the right audiences
    * Gain betatesters


    I can understand most of BHW offers being proposed on here.
    My only concern is about the articulation and cold start. The "sequencing". Priorities.

    What should I do first ?

    Register to directories using GSA SER ? Create a PBN ?? Post/repost content ??? Improve social signals using the variety of existing tools FL/etc... ????

    Thanks for every advice
     
  2. fd55

    fd55 Registered Member

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    All of those to some extent. If creating the SaaS is ultimately your main thing, anything you do outside of that takes away valuable time from working on your main project.

    You should consider hiring an SEO person - even contract / freelance basis for specific things when needed. GSA will help, but unless you know what to do, it's time and effort wasted maybe. Same thing for PBN, I wouldn't touch creating one unless you know what you doing, since you could leave footprints - again something you can contract for.

    Filler content is enough to come by, depending on your industry/niche quality content might be harder. I would spend my time there. A freelancer probably won't know the industry as much as you do, so spend time creating quality content. You will need content in any case - how to's, about the software, etc.

    If you really want your project to a top priority and your main thing for some time, I would actually take time for branding and relationship building. Deliver Alpha to known 3rd parties in the industry for them to try out, etc. In return you have a testimonial from a known company/organization... that will carry you so much more than you realize.
     
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  3. Ivex

    Ivex Junior Member

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    Thanks !

    Hiring a freelancer might be the most wise solution. I'm laser-focused on my SaaS, not on BH tactics. Buying BHW services here and there does not make sense if everything is not articulated and monitored..


    Thats exactly what I'm doing. Offline marketing. But it's true that everyone is googling a new person/company approaching. And having a nice digital footprint is necessary (= social media, etc...)
     
  4. fd55

    fd55 Registered Member

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    More of a reason to just perhaps have an SEO person join your team full time and not freelance. You can't micromanage everything especially once the project gets off the ground and things do get busy. I understand in the beginning, you will have to, to some extent since it's setting the foundation. Since this is for a legit / ongoing product, maybe a gray hat - someone who utilizes some bh tactics to get you a boost... You can still contract out for things like a PBN. The hosting, domains, etc are usually purchased and transferred to you (if you want), then you can go in there with your content, and other relevant information and link how you want. I'd still have an SEO person do this though as it can be easily messed up.... hence hiring someone perhaps to join your team full time.

    Without knowing what you do hard to really say what you can or can't contract out for per se, but realistically the more you oversee other areas of the project, the less time you have focused on what you need to do. I know it can be scary, especially when it's your baby so handing off responsibilities little by little might help

    Digital footprint is nice, but not necessarily all the time. My team helped out on a SaaS few years ago that has gotten quite big in the industry. We have zero social media, crap website (I had a strong disdain for it), and only a newsletter that goes out to those who register on site. That's it. Quality product, high engagement with clients/organizations and solid team. Team members have been featured at key note speakers and on major news networks. I'm no longer with them as I'm working on new SaaS right now and going through funding.