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Launched my First FB Ad campaign yesterday. Need advice on how to optimize it better.

Discussion in 'Facebook' started by Xlr8, Jan 28, 2015.

  1. Xlr8

    Xlr8 BANNED BANNED Jr. VIP

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    I launched my First Ad campaign for a Teespring T-shirt that I have designed . I have a few questions on how I should optimize it for better results.
    A bit info about my niche. I've designed the T-shirt for Pot-smokers in 20-30 age bracket living in US . The objective of the campaign is to send people to the buying page and have them buy the T-shirt.

    My budget is $50 . I've set Daily Spend budget to $5 for a period of 7 days of which $4 was already spent today. I got 4 clicks to my site so far which means each click cost me about $1 . I found out later that I have the option to set the amount I want to pay per click. So here is my first question - Should I let Facebook decide the price or should I price it myself ? If I price it myself what should be the amount I pay for maximum leads ? I have currently set it to $0.08/click.

    I've targeted my audience by using pretty generic terms such as marijuana lovers/legalize marijuana etc . I wanted to make my targeting more specific by adding a few pages in the Interest section. Although, Facebook does not give me the option to select those pages even though they are pretty big (Example: The stoners cookbook. ) Here is the second question-Should I upload custom audience as I feel I am unable to properly target the people in my niche ? Is there a way to scrape likers of a particular page?

    There is option called Online Spenders in the behaviour section. Will selecting this option help me separate buyers from the non buyers ? Also,which should I select Online Spenders(Active) or Online Spenders (Engaged)

    Also,I'd appriciate any other suggestion that you may have. Looking forward to your insights
    Thank you :)
     
  2. pugtk

    pugtk Junior Member

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    Hi There,

    Im only after launching my very first split test on fb.

    I have got anywhere from a 10% to 20% CTR with a CPC of 1c , spent 6euro to date, directed 700 people to my site and got 200 fb likes in less the 48hrs.

    I scraped my uids for my niche (50000) and uploaded them along with my campaign

    Again my very first attempt at any PPC, complete I.M Virgin