1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Latin/Spanish Marketing - Be or not to be...

Discussion in 'Making Money' started by maxtol, Feb 19, 2010.

  1. maxtol

    maxtol Registered Member

    Joined:
    Aug 31, 2009
    Messages:
    60
    Likes Received:
    38
    Location:
    Argentina
    Hello everybody...

    Well, there is a FIRST BIG issue about marketing Spanish/Latin people, this is WHERE you live.
    Is not the same if you are living in USA or out of USA and this apply for all those who want to make money trough internet and are not USA residents, no matter if you speak spanish or an other language.

    Is far complicated if you are not living in USA, worse if you live in latinamerica but spanish/latin market have a few advantages over the english spoken market.

    Lets go first with teh BAD things, follow me:

    - 95% of the courses, tools, manuals, etc. are based on english spoken market, so, they are no more than 20% effective in latin market.

    - The other 5% are translated copies from english spoken marketers wich more of them are not adapted to spanish/latin marketing.
    Lets say for example, an excelent sales page works excelent in USA market but the translated sales page looks like scam for spanish/latin people. (this is because social-cultural barriers, etc, etc. I will not go in depth on this)

    - Most importants CPA, market places, etc. wont allow register if you are not US resident. This limit A LOT the options.

    - Costs, lets say that I live in Argentina and for me u$s 1 represents $ 4, so for me everything is 4 times more expensive (US people, come to Argentina is a bargain for you! hehehe).
    Lets say that I made a product, and I want to market trough ClickBank, I have to pay to be listed u$s 40 ($160). If you live in US, pretend you have to pay u$s160, you will think more than twice before you make your move.

    - Only 50% of latin people have credit card, so how they gonna pay for your product?

    - If you where blessed and have your registration finished, lets say in CePeA le4d, you will have to focus to US market without exception because all the surveys are in english, so you need to write english to lead your market. Have in mind that only 27% spanish/latin people speak english and less can write in english.

    - If you make your own product and don´t want to promote trough ClickBank to test the market first, you ahve the big big issue about the payment process. One of the reasons is that you have not any chance to open a bank account in USA.

    - You may say, "open a PayPal account", well, that have some problems if you live in latinamerica. For example I live in Argentina and we CAN´T withdraw the money from PayPal and the check not allways came to our doors (some of them "lost" in the way), also, other problem is that only in Buenos Aiers (the capital) you can "sale" international checks, if you live in other region you should travel.

    - There are a few minor issues more than this ones...

    If you are latin with intentions to make money from internet probably are about to drop everything... but WAIT! read the next part...



    Now the GOOD things....................

    - There is not competition at all, its minimum, but I sugest forget about copycat and translate "online marketing courses" to spanish language.

    - Everyday more spanish/latin people are conected to internet. Internet conections grow 300% in latinamercia in the last 2 years.

    - Everyday more banks are giving credit cards with less and less requeriments.

    - Big Niches in spanish language are unexplored terrotories.

    - A LOT of microniches too.

    - Imagine internet marketing 5 years ago in US, now is in latinamerica, so, there is a lot to be done.

    - Since some time ago, PayPal enables make credit card payments without regitration, this is excelent for your customers.

    - If they don´t have credit card, they can use WesternUnion, LatinExpress, etc.

    - If your country don´t let you withdraw your PayPal money, don´t worry, there are some online services that send you your money trough WU, MoneyGRamm, etc. in 24hs you have your money in your pocket.

    - SEO is far easy than english words.

    - etc.

    Probably a lot of people will disagree, is just my experience

    So... Go on and start to make good money with spanish/latin market!
    I just started with my product (not about internet marketing directly) and I will see what happen.

    I offer all my small knoledge to everyone, US, non-US, to anyone who my experience may help. Just let me know.

    AND I propose to form a group to help each other to be succesfull in latin/spanish market, all toghether we can do it.



    Thank you all and happy sale!:)
     
    • Thanks Thanks x 2
  2. maxtol

    maxtol Registered Member

    Joined:
    Aug 31, 2009
    Messages:
    60
    Likes Received:
    38
    Location:
    Argentina
    Please, let me know what do you think about... I was writing about an hour hehehe...

    Thank you!
     
  3. colombiano

    colombiano Junior Member

    Joined:
    Jul 13, 2008
    Messages:
    107
    Likes Received:
    45
    What niche is your product?
     
  4. Edding200

    Edding200 Junior Member

    Joined:
    Nov 2, 2008
    Messages:
    133
    Likes Received:
    20
    I live in latin america as well and focus a good part of my marketing here. From my experience, I can say that some of the negative points you mentioned are either not true or can be overcome easily; for example getting CPA accounts. If most of your negative points were true, then no one outside the US would be able to be in the business, whereas a good percentage of IMers are not US residents and still do quite well. Mind you, I did read your entire post but there were things you left out in the positives section.

    Anyway, how did you come up with your percentages? Of course, not everyone in this continent speaks english, but nowadays the percentage of people who do is certainly higher than 50. People can and do learn english anywhere because although most big websites, softwares, etc. are translated into spanish, there's still a good deal of things that aren't and which regular internet users may want/need. Like most users will tell you here, it's a matter of taking this info and thinking outside the box.
     
    • Thanks Thanks x 1
  5. charlesbrunkle

    charlesbrunkle Registered Member

    Joined:
    Dec 11, 2009
    Messages:
    89
    Likes Received:
    25
    well If you are going after spain, don't even bother. They are afraid of spending money online. They think everybody is going to steal money from them...... I lived there for 5 years and I know the way they think.
     
  6. IMATA

    IMATA Junior Member

    Joined:
    Sep 22, 2007
    Messages:
    176
    Likes Received:
    134
    Occupation:
    IM, who'd have thought?
    Location:
    Argentina or near wherever I last lost my GPS
    Hi there,

    I also live in Argentina (and not in Bs As, either).

    I've always marketed only to the english speaking market, particularly to the US. You have indeed a lot more competition, but:

    -Your potential market is huge, and they're more used to buying online (although this is starting to change in places like Argentina, Mexico, Brazil...Spain is a bit ahead, imo)

    -For people using web 2.0 properties and article marketing, there are more resources where you can build your pages, submit your rss and blogs,etc (a good way for the technically challenged to cope with the 1/4 US exchange rate, since you can start with a godaddy .info domain alone; that's how I began, btw)

    -The 1/4 exchange rate is good; it becomes your friend down the line. You CAN start with less than 2 bucks, make a few hundred after 1-2 months, and re-invest from then on. You do not depend on the Argentinian economy and you can live with 1K/month.

    -It's not that bad getting payed. I have a US bank account and used to use Latin Express and Paypal (still do). I've never been short of products to offer. If I was at one point, I just went with ebay and Amazon. When I had problems with ebay, I started using it through Squidoo links. For a year now we've been able to sell CB products as well (there's always Paydotcom). Don't do CPA, but I've been accepted to CJ with no problems.


    On the other hand, it's true it's VERY easy to do SEO for the Spanish speaking countries, particularly Argentina. There are more resources now than a couple of years ago and you can always send them to MercadoLibre -owned by ebay-. I even saw a few big classified sites based in Argentina that do extremely well on SEs, and they're not spammed to h** like Craigslist . Ebooks in Spanish are never more than a translation away, and CB is tending to expand to international markets (even by incorporationg alternative payment methods). Great moment to establish authority sites and there are big enough lists already to do good JVs, if you look for them.

    Anyway, I do think there are great opportunities for anyone willing to enter Latin American markets.

    All the best to you and please feel free to contact me if there's anything you need.
     
  7. maxtol

    maxtol Registered Member

    Joined:
    Aug 31, 2009
    Messages:
    60
    Likes Received:
    38
    Location:
    Argentina
    Hello!

    The niche is candle makers my target is based on "How to Make candles and Make good money" I will PM my website.

    Thanks!
     
  8. maxtol

    maxtol Registered Member

    Joined:
    Aug 31, 2009
    Messages:
    60
    Likes Received:
    38
    Location:
    Argentina
    Hello Edding,
    thank you for your reply, as I said at athe end is just my poor experience in this matter. About the negative points, I agree with you almost all of them can be overcome.
    I´m with when you say "it's a matter of taking this info and thinking outside the box."

    Thank you.
     
  9. viracide

    viracide Registered Member

    Joined:
    Oct 12, 2008
    Messages:
    66
    Likes Received:
    14
    • Thanks Thanks x 1
  10. maxtol

    maxtol Registered Member

    Joined:
    Aug 31, 2009
    Messages:
    60
    Likes Received:
    38
    Location:
    Argentina
  11. maxtol

    maxtol Registered Member

    Joined:
    Aug 31, 2009
    Messages:
    60
    Likes Received:
    38
    Location:
    Argentina
    I belive this happend not only in Sain, happend in any country that still have not the "buy online" experience and culture. Argentina is just beginig to make the first steps on this.

    Thanks.
     
  12. Edding200

    Edding200 Junior Member

    Joined:
    Nov 2, 2008
    Messages:
    133
    Likes Received:
    20
    No problem, glad you liked my input. You should also pay attention to some of the things IMATA posted though; certain methods we can no longer talk about here have barely been touched at all in the spanish-speaking market, and keep in mind: there are plenty of non-CPA companies that are international and pay through online systems other than paypal :top:
     
    • Thanks Thanks x 1
  13. colombiano

    colombiano Junior Member

    Joined:
    Jul 13, 2008
    Messages:
    107
    Likes Received:
    45
    Try doing some offline advertising for your product. It can be a little expensive but people can see you as an authority, and you are converting people into online buyers. Good for everyone
     
  14. edvoltage1

    edvoltage1 Regular Member

    Joined:
    Sep 13, 2008
    Messages:
    214
    Likes Received:
    72
    my sis makes $400+ a day selling herbalife offline to people in nyc (she only speaks spanish so it is only to latinos, latina women to be more specific).

    Also I think that it is harder to convert latino traffic because we dont fall for scams that easily. I dont know how to explain this but if you are latino i am sure you know what I am talking about.
     
  15. maxtol

    maxtol Registered Member

    Joined:
    Aug 31, 2009
    Messages:
    60
    Likes Received:
    38
    Location:
    Argentina

    Thank you for your input.

    I´m not so shure about you said about "we don´t fall in scam" latin people are "afraid" about good deals I guess.

    Here in Argentina if you said your product is 100% guarantee and you will return ALL the money if they don´t like it... everybody say "come on man! I don´t belive you, probably is a sacam"

    We have not the "culture" about buying online, we are VERY afraid to be scammed, but, why this may be? Because we have a lot of scammers? Because we where scammed many times?
    Problably we should think a lot about this and find the way to make latin online buyers feel more comfortable and trusted about buying online.

    Jutst my toughts.

    Thank you again.
     
  16. Edding200

    Edding200 Junior Member

    Joined:
    Nov 2, 2008
    Messages:
    133
    Likes Received:
    20
    Haha, you're probably right about the "money back guarantee" point. Then again, you'll come across skeptical people anywhere regardless of the market you're targeting; the point of being a marketer is convincing them to buy your product even when they have second thoughts about it.

    Because of what we've been talking about the spanish-speaking market being rather new and untapped, making them believe that you're a trust-worthy and powerful person/company will be much easier than in the english-speaking market. Offline methods should be very rewarding as well, for those who can achieve this.
     
    • Thanks Thanks x 1
  17. raidel21

    raidel21 Regular Member

    Joined:
    May 17, 2009
    Messages:
    401
    Likes Received:
    324
    I market the span-glish people here in the States.
    Because I can speak and write spanish.
    I don't look for a specific product for the spanish
    community I just hit up the spanish crowd and
    hit em up with regular CPA..
    L.A. ..Miami...Texas..
    They speak english and spanish .
     
  18. maxtol

    maxtol Registered Member

    Joined:
    Aug 31, 2009
    Messages:
    60
    Likes Received:
    38
    Location:
    Argentina
    Thank you for your input.

    May I ask how do you promote your CPAs to this target?

    Thanks!
     
  19. raidel21

    raidel21 Regular Member

    Joined:
    May 17, 2009
    Messages:
    401
    Likes Received:
    324
    Same way I do on a regular basis.
    Spanish young people Also have businesses ..I sell them SMTP
    Spanish young people Also do marketing ...Sell them the e-book
    get the book translated (dirt Cheap)
    The idea is simple for those of us who can
    communicate in both languages.
    Facebook...youtube..the ideas the same.
     
    • Thanks Thanks x 2
  20. Padawan

    Padawan Junior Member

    Joined:
    Aug 12, 2009
    Messages:
    104
    Likes Received:
    216
    Location:
    In a Pacific's Paradise
    I live in Mexico and for me it is extremely easy to receive money from USA:

    I have Paypal to withdraw directly to my mexican bank account. I receive my Adsesnse payments directly to my bank account. I can cash checks in an Forex store. I receive money via DineroMail and Western Union.

    So as you can see, to receive money hasn't been a problem here.

    At this moment, USD exchange rate is $12.8 to 1, so it's extremely convenient to earn in dollars and pay in pesos.

    I market my own products and affiliate products and also I do CPA, and I work in both Spanish and English speaking people.

    Being accepted by a CPA is a breeze here in Mexico. I am in 12+ CPA networks at this time.

    Spanish people is hard to convince for a sale, so I have worked very hard in making a reputation for myself and things are easier each day.

    I don't agree about the "scam" comment, but with the fact that spanish people is afraid to use a credit card, so they prefer to use alternate offline payment methods like DineroMail and Western Union.

    Anyway, the fact is that the Spanish Market is still not booming, but it is definitely on its way to. The moment to tap into it is now.

    Good luck.

    --
    The Padawan.
     
    • Thanks Thanks x 1