Hi, I just got a newsletter which was about latest Google algo changes: Nothing new at all if you ask me, but I assume the old one n only anchor text backlink strategy will be outdated more and more. Sure we read all the time about varying the anchor text, but where will this roadmap lead. I really think Googles goal will be to have its search results totally independet from the anchor text. Many kind of links will be useless for ranking keywords (like social bookmarks, blog comments, ect...). I think the most smart way Google can solve this is, that it counts a backlink as a vote if the text around it is relevant. So the link wont be good only for one particular keyword, instead it will improve the rankings for a complete set. For example if a blogger posts a real review over a product that you sell and link to your site as reference it will influence your rankings for several keyword variations. This way you can't improve the rankings for one keyword phrase anymore, but you can improve more general for the topic at all (in this case, the product). This would be a pitfall for seo, too as the results due to their work cant be proven this exact way how it is possible at this time. What your thoughts on this issue of Googles update?