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Landing Page vs Wordpress site

Discussion in 'Making Money' started by serialfish, Feb 10, 2011.

  1. serialfish

    serialfish Newbie

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    I am selling a physical product. A real live invention with a patent, etc. I am debating the pros and cons of switching from a Wordpress site (product, about, retailers, etc) that looks legitimate, yet doesn't convert to one of those long, one page pitch format landing pages (google Dynamite Hitting). That guy is selling videos, I'm selling an actual batting training aid.

    I'm looking for opinions. Should I stay with what I have or switch to this type of selling page? I still think those long, scrolling landing pages look ugly as hell, but it seems that they convert way better than an actual product page.

    Thoughts? Thanks in advance.
     
  2. littlewebdragon

    littlewebdragon Jr. VIP Jr. VIP Premium Member

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    You should go with usual "CB" style pages... There are TON's of reasons why people are still using them. :) Ain't there? :)
     
  3. bigg_capp

    bigg_capp Jr. VIP Jr. VIP Premium Member

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    Dude, it sounds like you have a business, not like a lot of people on here who are trying to make a quick buck. For that reason I would go through the trouble of creating both (in decent quality) and split testing.

    It sucks but it will pay off in the end. More often then not, I think I got it right, and split test it with something I throw together and the 5 second ad, kills the one that I took hours and hours to put together.

    That is the only way to be 100% sure. Without knowing the product, everyone here is just going to give you their opnion based on what they are selling.

    Just my two cents. Good Luck!
    -Capp
     
  4. jinz24

    jinz24 Newbie

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    i would say lading pages for videos because there are many movie sites, that have landing pages.
     
  5. serialfish

    serialfish Newbie

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    I have a physical product? Are you saying that I should stick with Wordpress and only use landing for video? I'm confused at what you said.
     
  6. WhoYoDaddy

    WhoYoDaddy Registered Member

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    Why not keep Wordpress and create a landing page and test it out for conversion first ;)
     
  7. Markbh

    Markbh Regular Member

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    Stay with Wordpress. I'll look up the Plugin (have it on my HD somewhere) you need that will enable the long-copy salesletter to be used within your WP blog.

    Do not dump the one you have. Split test.
    The overall tendency is to let go of long salesletters and replace them with video instead as visitors are getting more and more reluctant to read.

    If you're interested, there's the split-test guide "43 Split tests" that will enable you to pick the best.

    Do not neglect any of the components you need to make a sale - including social proof, satisfying contact data, some sort of support system etc.

    Would help if we knew what you're selling and the price range.
     
  8. Markbh

    Markbh Regular Member

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    Found it.

    It's called WP Salesengine
    HTML:
    wpsalesengine.com
    Retails at $97. It's quite a good pice of work.
    Consider shooting a video (may be a screen capture using Camtasia) and
    include it at the beginning of the salespage, above the fold.

    If your prospects need convincing first, include a squeeze page do - just do not
    forget to inculde a good incentive.

    Hope this helps.
     
  9. MoreMoneyMoreProblem

    MoreMoneyMoreProblem BANNED BANNED

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    From my experience within web design / development I would suggest using the WordPress content management system. If you take the time to set it up correctly etc you can transform a basic site that looks like a blog into a professional looking business site to sell your product along with news updates on the product or whats next... along with contact information and eye catching theme.