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Landing Page Question

Discussion in 'BlackHat Lounge' started by adrien23, Jan 9, 2010.

  1. adrien23

    adrien23 Regular Member

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    I want to start doing some promoting via PPC and article marketing to a lander and have some questions.
    What is the most effective (practically, and visually) way to implement a system that shows two seperate sets of products, depending on the gender of the customer? I want to show two female products to females, and two male products to males.
    Also, what is a simple, free way to create a double opt-in list from the lander, and does this usually decrease conversions on the site?

    Last thing, are you guys banking hard off of acai still? or should I move on and try something else?

    Thanks
     
  2. AdisLCS

    AdisLCS Power Member

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    most top tier PPC networks will allow you to choose demographics, why not create two ads/campaigns one choose 100% male, one 100 % female and create different landing pages - one for each. That should do it.

    In general I believe it is very important to Not confuse people, People , even they don't admit, want to be told what to do. So straight forward feature ,benefit and call to action should work best in regards to conversions.

    I understand the other perspective of people wanting the feeling of Having a choice and being able to Make own decision, but in my experience it is very delicate art of persuasion that most affiliates have not mastered.

    as always that is my opinion and experience and I am sure there are many schools of thought on this topic.

    good luck
     
    Last edited: Jan 9, 2010
  3. adrien23

    adrien23 Regular Member

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    How could I categorize visitors with google adwords though? I don't think that would work...

    Any other help towards my other questions is appreciated :).

    I really want to get some sort of WH pressence up today/ tomorrow.