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KW tool "broad or exact search"? and allintitle in serps?

Discussion in 'White Hat SEO' started by halifax123, Dec 17, 2010.

  1. halifax123

    halifax123 Power Member

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    hello all,

    (holiday cheers everyone!) :snowwave:


    (this isn't the actual keyword phrase I've been searching, but for example purposes let's say my keyword phrase is "awesome website builders")

    If I do a google search these are my Serp's;

    * no quotes .....................about 1 million serps
    * with quotes ...................about 230k serps
    * allintitle(no quotes) ........ about 145 serps
    * allintitle(with quotes)........about 5 serps!



    If I use the Google KW search tool the same 3 word phrase it shows 27k global monthly searches, and 9k local (is a "broad or exact" search better in Google's search tool? when I do "exact" it seems the number of searches is so low you wouldn't get any traffic?)

    Maybe one way to characterize my challenge(assuming I'm looking at this the right way) is which one of the 4 ways to conduct my "serp's" results is the best? and what ratio am I looking for when I compare it to the 27k from the google kwst?

    By the way I do completely understand what information each one of the 4 bulleted points above bring back for "Serp's" results. Those "Serp's" results are understood, that's not my problem. I just don't know how to properly evaluate/utilize the results? how to pit those results against googles keyword tool results...? (why one is better for "evaluation purposes" than the other)

    I could really use your feedback, I am "So" stuck and can't move forward!

    Hali~! :) :microwave

    (thank you very much in advance for any help at all)


    (I'm where I need to finish up content on my site for the niche, and then to start writing articles to directories to get traffic to my site, so I'm trying to get parity in the terms I use for my site and the directories)

    (PS, I've read more than I care to admit about KW searches over months! (what a dummy I am, still can't figure it out!) perhaps it might be because there are many differing opinions about what works best? if all information I read was the same I would have had it down "pat" months ago!... anyway)
     
    Last edited: Dec 17, 2010
  2. catsoup

    catsoup Newbie

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    1 exact local
    2 allintitle indicates your really competitors, but also need do first page manual check
     
  3. TyphoonAgency

    TyphoonAgency Regular Member

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    You want your site to rank for a number of relevant keyword phrases. Using broad match lets you see what other terms you can weave into your content. You also want to check out the competition for each keyword and see how they rank. Go for the keywords in your niche which have less competition and you'll see more hits, even if they may have slightly fewer searches. Getting visitors are basically about two broad issues: having the right keywords and having weak competitors.
     
  4. kappa84

    kappa84 Power Member

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    Your real competition is only the top 10, without any allintitle, "" and so on. People search for cheap sofa not for "cheap sofa" or any other gimmick like that. My 2cents.
     
  5. halifax123

    halifax123 Power Member

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    can I ask what you think the most common method is?
     
  6. bizroot

    bizroot Supreme Member

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    Do you even know what's you are writing or you just wrote for the sake of writing...

    Go and learn first before start giving advice to others...:hello:

     
  7. bizroot

    bizroot Supreme Member

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    How to I evaluate keyword, competition and all...

    First I check competition like you did ( 4 bullet points), this tells me is it possible (nothing impossible but just for the sake of argument we keeping it like that), how much time and effort or resource needed before I start ranking on that keyword.

    Second volume of searches... Now it's tricky you need to judge if volume is enough? Will it bring enough volume to justify work done on site... Is it worth my time and resource?

    No one can answer these two questions, only you know how much time it will take you to get ranking based on your skills and resource and if keyword got enough volume to justify your time.