I am planning on starting SEO soon. I think I have more than enough skills to rank for local search terms. However, I have business plan in mind, to offer SEO service to clients who are on page 2 or 3. How should I approach them about getting access to website? Those are lawyers,dentists,shops... 90% of them I think only hired someone to make website and left it like that. I really doubt they even know what is SEO, and their hosting login info. I would need this for on page SEO. This might be really dumb question, but I really don't know how should I proceed, I haven't found any answer on forums.