As some of you who follow my posts know, I am running a sports website. I use "SEO by Yoast" plugin to input SEO information into my articles. But now I have some questions...again. If my article is about a player named LeBron James and I use "LeBron James" as a focus keyword, it's ok, right? But then if I make a few more articles about him and set the same keyword, it's not cool? The SEO Plugin suggested me that I shouldn't use the same keywords more times. My first question : Why is that? Why I shouldn't have the same keyword for more articles? Now onto the second problem : If my title is "LeBron James Might Be the Best Player in the NBA History" and I set keyword as "LeBron James best in NBA history" the plugin says it's not ok because I need to have that phrase in my content, title, url etc. I could achieve it by putting it in title and content, but seriously, keywords which people enter in search engines are quite simple and wouldn't make much sense when inserted into content of my article. So since I repeat the phrase "LeBron James" a few times in my article, I set it as a keyword...but then it also isn't good enough when I do it in more articles. Another example is the latest post "Kobe Bryant Must Put Aside His Ego and Let Lakers Tank Next Season". I want my keyword to be "Kobe Bryant ego", but the plugin says it's not ok to set it as a keyword since that phrase is not used in the article. However, I believe people will rather type that keyword in Google than the whole title. Then again if I only use a player's name, it's not ok. So I'm confused...what should I use as my keywords?