like this - > www.[B]KeywordHere[/B].com and not this - > www.Site.com/blog/KeywordsHere.htm I'm asking because if its the first one, then how do you rank #1 (or pg1) a brand new domain? Wait for a couple years? How can you do this for a client? Tell them they'll have to wait 2 years for it to get on top? That means for every new domains I buy, I have to age them for a couple of years before doing any blackhat seo on them? If its the second one, then that's convenient coz I already have many aged domains. All I have to do is use keywords on the sub or blog posts. So, when you say use keywords in the domain, does it mean only the index / directory part? and not the sub? Is there no value at all for having keywords in the sub?