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Keyword1 keyword2 vs "k1 k2" vs allinanchor vs allintitle[SE results analysis]

Discussion in 'White Hat SEO' started by demigod888, Apr 8, 2009.

  1. demigod888

    demigod888 Jr. VIP Jr. VIP Premium Member

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    I'm going deeply in keyword competition research and want to hear your opinions, experience how you analyze keyword search(competition) results..

    Let's take broad example:

    free games online rpg 1.670.000 results
    "free games online rpg" 30 results
    allintitle: free games online rpg 23,900 results
    allinanchor: free games online rpg 116.000 results

    also we could try to see allintitle: "free games online rpg" and allinanchor: "free games online rpg" results i, but I don't know is there any need for that.

    Questions:

    1. What analysis can we do from these results?
    2. free games online rpg vs "free games online rpg" - you see the difference - what does it mean?
    3. How you make your competition analysis?
    4. What results are better to aim when you go for product longtail keywords?


    I think this could be really useful for all of us. I see that there is somekind of secret about keyword competion results analysis - maybe that is Search Engine consultants money?
     
  2. squelsh

    squelsh Regular Member

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    Ok I'll give you my opinion of what I'd do here.

    I'm guessing you're trying to optimise for the phrase - free games online rpg.

    Decide which page you are going to try to get to rank for this and

    1) if it is already built see if you can tweak the title, h1, h2, text etc as well as build a few internal links to it.
    2) If it is not already built, work out how you can fit all of the above into the page to make it look natural.

    Steps 1 and 2 can actually just be mental thought processes, you dont have to do them yet. Just work out how well you could optimise for that phrase.

    Now put free games online rpg into Google and look at the top few results.
    Ask yourself this -
    How well are their optimisation techniques compared to what you think you can do with your site?
    For the pages ranking, how many external links do they have pointing to that page? What's the anchor text etc.
    How many links do they have to their overall domain?

    That's it. I rarely use anything else to decide whether it's possible to rank for something. The above process takes around 60 seconds and it helps if you have seoforfirefox or similar. You could have thousands of sites all with that keyphrase, but how many are actually optimised for it like you will be?
     
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  3. demigod888

    demigod888 Jr. VIP Jr. VIP Premium Member

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    So your research mainly involve link research - it's nice what you said, but I think that from results you also can gather some very very useful information - how results in quetes, without quetes, anchor or intitle results differ.

    I'm writing notes about your advice.

    Maybe some thoughts on serp keyword competition analysis?
     
  4. Arvind

    Arvind Registered Member

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    Here is my take on your findings

    free games online rpg 1.670.000 results - Only tells me that there a total of 1670000 pages on which the keyword/term has been mentioned and they have been crawled by google.
    "free games online rpg" 30 results - Doesn't tells me much in terms of any valuable info.
    allintitle: free games online rpg 23,900 results - This lets me know that 23900 is the number of pages which have the keyword/term in the title and this is my actual competition.
    allinanchor: free games online rpg 116.000 results - This lets me understand how many homepages/inner pages have links with the keyword/term.

    Hope that helps to some extent.


    Thanks
    Al
     
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  5. newmanhia

    newmanhia Junior Member

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    I suppose this is a general question and you aren't trying to rank for the term? Luckily the domain name isn't taken so you should be able to rank first, or at least second.

    That is the only reason I think you might rank first. Competition is pretty serious unless you want to buy some links or already have a farm.

    I consider the following before any sort of competition.
    1.) Is the keyword a buying one?
    2.) Can I get the exact keyword in my domain name with dashes or without?
    3.) Is the top competitor PR 0 or PR n/a?
    4.) Does one of the terms I target get at least 10 hits a day? You should run an adwords test. Just create a quick landing page, write a really crappy ad, and you can usually get a days worth of research for only a quarter. Sometimes free, because you should be in the 6th slot anyway so no one should click on your ad.

    Beyond that I don't really know and don't really care for now. I prefer shooting fish in a barrel until I build up an extensive network.
     
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  6. demigod888

    demigod888 Jr. VIP Jr. VIP Premium Member

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    Ok, thats great answers.

    Yeah, this is general question - keyword example was spontanious.

    Another question - so when you expect to optimize "free games online rpg" - how you can be on free games online rpg SERP? - It's like competition is in quotes and you can rank on keyword without quotes? - messy sentence :)