Keyword url vs brand url? Thought?

Discussion in 'BlackHat Lounge' started by txhepoker, Mar 4, 2017.

  1. txhepoker

    txhepoker Jr. VIP Jr. VIP Premium Member

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    Hello friends,

    I was hoping you could give me your thoughts on whether to start a venture with a keyword rich url or a branded name? For example, I am creating a startup consultant company that specializes in doctor offices. Would you have a url that is doctorofficeconsultants(com) or samplename consultants(com)?

    I see benefits to both. One url is unique but the other could be confused with

    doctorofficeconsultant(com)
    doctorofficeconsultanting(com)
    etc...

    Thank you for your time.
     
  2. Jason Bradbury

    Jason Bradbury Power Member

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    Brand
     
  3. kullaravi

    kullaravi Junior Member

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    If its a long term - opt for brand. If short term, keyword in the url.