I've ranked a few websites #1 for a few terms in google, but they are all niche type domains. Looking to start an authority website and not sure how to go about using the home page vs inner pages. Normally on the niche domains I put my main keyword on the homepage and rank the homepage. For the authority website I'm starting I have about 5 keywords right now that I want to target. All similar topic within the niche, but different words. Do you try to target and rank a main keyword on the homepage of the website, or use all inner pages? If you use the homepage, would you put the hardest term with the highest volume(12k)? or the easiest term with medium volume(2500)?