Regarding Keywords, when I'm using the g@@gle keyword tool, I find several Keywords that have Average to low competition. But the searches are low. One is in the 22,000's and the rest are 5000 searches or less. Is there a general rule of thumb when considering a keyword. Would I be wasting my time on keywords with Low Search volume? Or could these be considered highly targeted? Im not going to use PPC, strictly SEO. Any opinions or pointers would be appreciated. THX.