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Keyword Research

Discussion in 'White Hat SEO' started by hawke, Dec 10, 2008.

  1. hawke

    hawke Power Member

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    Regarding Keywords, when I'm using the g@@gle keyword tool, I find several Keywords that have Average to low competition.

    But the searches are low. One is in the 22,000's and the rest are 5000 searches or less.

    Is there a general rule of thumb when considering a keyword. Would I be wasting my time on keywords with Low Search volume? Or could these be considered highly targeted? Im not going to use PPC, strictly SEO.

    Any opinions or pointers would be appreciated. THX.
     
  2. Yukinari84

    Yukinari84 Elite Member

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    if the keyword is targeted and has low competition, than i would go after it. even if it has low search volume.

    a keyword with only 200 searches/month that is targeted and has low competition is more valuable to me than an untargeted keyword with high competition and 100,000 searches a month.

    if you have 5 of the type of keyword i mentioned above(the good ones), you'll be getting 10,000 searches a month. the beauty is that if you did your SEO right, you'll be dominating the SERPs for those keywords.
     
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  3. Traveler

    Traveler BANNED BANNED

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    To Hawke,

    When you notice that those keywords have low competition take a look at how many pages are indexed by Google and if the numbers exceed 300 thousand move on to the next thing.
     
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  4. whitehat

    whitehat Newbie

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    Can you elaborate or point to a good seo guide that deals with this. i.e. when or when not to enter a niche market.

    I started about year ago with e marketing and one long tail keyword I was targeting caused me to move way up for for the main keyword. Page 1 in fact,

    That is the good news!

    The bad news is I'm not sure I know why :)
     
  5. Yukinari84

    Yukinari84 Elite Member

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    what was the keyword? don't worry i wont steal it from you.
    if you want to PM it to me. if not that's cool, but i'd have to guess. and my guess would be that the keyword has little competition.
     
  6. whitehat

    whitehat Newbie

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    Nope sorry I can't tell you. But the keyword has plenty of competition.

    4 million results without quotes!

    It is an ebay store. So I imagine that has something to do with it.

    It fluctuates between page 1 and page 2. on Yahoo and page 3 on Google
     
  7. Yukinari84

    Yukinari84 Elite Member

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    no harm. it might be the fact that it's an ebay store. that may help.

    how much competition without quotes?
     
  8. hawke

    hawke Power Member

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    Thanks for the response's. I was teetering the fence of what to do, just needed a push. :)
     
  9. hawke

    hawke Power Member

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    I'm going to assume that's what SENuke is doing when you "check Competition" and get a YAY or NAY suggestion?
     
  10. whitehat

    whitehat Newbie

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    OK.

    Without quotes 4 million plus

    With quotes half million
     
  11. whitehat

    whitehat Newbie

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    Another thing that helped me is that one of the articles I wrote was picked up a few times and I use the forums related to that niche
     
  12. korprit

    korprit Newbie

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    different people will have different experiences...the only thing off the top of my head that sounds like it answers your question would that 'keyword sniping' method...in a nutshell:

    pick a keyword
    search with quotes, and eliminate if >100k results
    if < or = to 100k, search without quotes
    if any of the top results (1-5) have the phrase in the title or url and are above PR2, drop the phrase and move on

    ive done a similar practice for a few sites, also adding in estimated CPC ROI to further refine my options