if you have felt same thing while trying to master this art, what you do especially to overcome from overthinking ? im into this situation right now, so much KW that looks almost same (in my niche), sometimes the KW with year can be found, sometimes some other variations. Competitor hasn't done any proper (not even close just long content) on page opt. , still he is at top 1. I'm wondering about the fact that should i create separate articles for both or create URL in a way that it contains both keywords and then rewrite content for that. I know i have to try to see what works, but i thought i should ask here so that someone in good mood can give detailed analysis to the problem.