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[Keyword Research] How to Add Exact Negative in the New Google Keyword Planner Tool?

Discussion in 'Black Hat SEO' started by TimeToGo, Dec 14, 2013.

  1. TimeToGo

    TimeToGo Regular Member

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    Is there a way to add Exact Negative in the new Google keyword planner tool?
    In other words:
    How do I filter out just the keyword and not all other keywords
    containing that keyword?

    I want to filter out
    "black hat"
    but not
    "black hat world"
    or
    "black hat SEO"

    The syntax [keyword] doesn't work in the negative keyword section

    ===========Read Above This line if You're Scanning===========

    Some further reading if you want to understand the reasoning behind this:
    I'm targeting people looking for software X trial, so I'll want to exclude

    free software X
    in the keyword ideas

    But if I add
    free software X
    as a negative keyword, google won't show me

    free software X trial
    because it contains [free software X]
    Is there a way to filter out ONLY [free software X] (Exact Match)

    I've tried
    [free software X]
    "free software X"
    {free software X}
    'free software X'
    with no luck
     
    Last edited: Dec 14, 2013
  2. divok

    divok Senior Member

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    have you tried only 'free' .
     
  3. TimeToGo

    TimeToGo Regular Member

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    As I said, I need it to be exact negative.
    The syntax 'free' doesn't work.

    Thanks anyway.
     
  4. Disloyal

    Disloyal Jr. VIP Jr. VIP Premium Member

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    Well, he can't just put free because it would block the other keyword he is targeting that has "free" in it.
    By the way OP, I could be wrong but I don't think there is such thing as "{}" in negative keywords, "{}" is just used in DKI on ads as far as I know.

    I would of though that by using the phrase match, it should of worked perfectly fine though.
     
    • Thanks Thanks x 1
  5. TimeToGo

    TimeToGo Regular Member

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    Yeah, I thought so but it doesn't work that way.
    "keyword" (in quote) is the same as keyword (no quote) inside Negative keywords
     
  6. Disloyal

    Disloyal Jr. VIP Jr. VIP Premium Member

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    Well, when using phrase match you tend to use it when you have more than one word. Phrase match only applies when there is more than one word because it it's just one word, it will act the same a a broad negative KW.
     
  7. SEOWhizz

    SEOWhizz Power Member

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    Add the following as phrase match keywords (in the keyword ideas section):
    "black hat world"
    "black hat SEO"

    Add the following as an exact match negative keyword (in the negative keyword section):
    [black hat]



    Add the following as phrase match keywords (in the keyword ideas section):
    "software X"
    "software X trial"

    Add the following as an exact match and phrase match negative keyword (in the negative keyword section):
    [free software X]
     
    Last edited: Dec 14, 2013
  8. TimeToGo

    TimeToGo Regular Member

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    Oh right, I mean [keyword] is the same as keyword (no bracket).
     
  9. TimeToGo

    TimeToGo Regular Member

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    The syntax [keyword] doesn't work in the negative keyword section.
     
  10. Disloyal

    Disloyal Jr. VIP Jr. VIP Premium Member

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    It does actually bro, I just tried it. Here's some screenshots, obviously sample KWs.
    before1.png before2.png

    One on left is with exact negative and the other one is without.
     
    Last edited: Dec 14, 2013
  11. TimeToGo

    TimeToGo Regular Member

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  12. Disloyal

    Disloyal Jr. VIP Jr. VIP Premium Member

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    Well, I wasn't refering to the keyterm I entered,sorry for not clarifying that.
    But I see what you mean in your screenshots, it's acting as a broad negative instead of an exact. I apologize for not being of much help, now I'M freaking confused with this whole thing, because it doesn't make any sense.
     
  13. SEOWhizz

    SEOWhizz Power Member

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    Disloyal is correct.

    [free autocad] was added as an exact match negative keyword and as expected its excluded in the screen shot (keyword (by relevance) section).

    You may need to read up on negative keywords and match types:
    Code:
    https://support.google .com/adwords/answer/2453972?hl=en&ref_topic=3122865
    [remove space]

    When you add the match type negative keywords to your campaign (instead of the keyword planner) it does actually exclude the relevant keywords.
     
    Last edited: Dec 14, 2013
  14. ibmciscoblogger

    ibmciscoblogger Junior Member

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    Keyword elite tool is there to suggest negative keyword very easily.. Try it..
     
  15. TimeToGo

    TimeToGo Regular Member

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    The [keyword] syntax is acting as a phrase match for negative keywords.
    Is there anyway to use them as exact match?