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Keyword Research - Difference Between Global and Local

Discussion in 'White Hat SEO' started by ramtripper, Mar 6, 2011.

  1. ramtripper

    ramtripper BANNED BANNED

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    Okay so i know local is whatever you set it to (ie USA for me)
    and global is worldwide

    but if i type in lets say

    computers

    global = 165k
    local = 74k

    does that mean

    people on G00gle.com looked up 74k times
    and people on all G00gles (g00gle.de, g00gle.co.uk, etc..)
    looked up 165k times?

    i am guessing this is what it means, but i hope im wrong because if all 165k are from .com, then its obviously a lot better.

    Please advise :)
     
  2. HannahNg

    HannahNg BANNED BANNED

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    A little bit confused! Is someone here can explain?
     
  3. ramtripper

    ramtripper BANNED BANNED

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    ya im sure there are many of us here that don't fully know the difference. please help if u know the answer! :) thanks
     
  4. ascura

    ascura Junior Member

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    First, google keyword tool is set to use US data by default.
    you can change it to different country if you want.
    the global is the total searches globally, including the searches from specified country.
    while local is total searches from the specified country (us by default)
    if you change the country to UK, for example, the local means total searches from UK

    Let's say you use default setting.
    global = 165k
    local = 74k

    It means that keyword gets 165k searches, including the 74K from the local (US)
    And from the US alone, it gets 74K searches

    CMIIW
     
  5. ramtripper

    ramtripper BANNED BANNED

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    i understand all of this and unfortunately this doesnt answer my question.

    the question is:

    if my website is position 1 for a search term "Rice Balls" for example.

    Do 165k people see my on position 1 monthly, or just people that use G00gle.com? meaning on 74k monthly.

    I need to know which to look at when doing keyword research....

    Global or local monthly queries.
     
  6. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    It all depends on your site and SEO.

    If your ranking number 1 for all google search engine (i.e google.fr, google.it, google.co.uk, google.co, etc. etc. etc.)

    But its HIGH unlikely that you will rank for all Google search engines because to rank high in google.fr you will need lots of links from .fr sites and same goes for .co.uk but most links you will be making will be from .com so unless the competition in those other search engine is really really bad, then you might rank well in all search engines and get all 165K traffic.
     
  7. ramtripper

    ramtripper BANNED BANNED

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    so basically, keyword research for microniche sites should be focused on local results only as not much seo is done for microniche usually..

    if this is correct, i guess ive been doing bad research... lol
     
  8. teeniegenie

    teeniegenie Supreme Member

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    For what it is worth (from SEO.com):

    The default match type of "Broad" is referring to the number of searches that involve the phrase. For example, it's giving you search volume numbers for the keyword "online schools" as well as search volume for all the other keywords that mention that phrase such as "best online schools," "online schools degrees," "online high schools" and others.


    The other match type, "Phrase," shows you keywords where the exact phrase of your keyword is used. This includes keywords where the term is used with other words within the phrase. For example, using the Phrase match type while searching "online schools" would give you search volume for other keywords like "best online schools" or "online schools degrees" but not "online high schools" or "online accredited schools" because the original phrase is being broken up.

    If you're looking for how many people search a specific keyword, stay with [Exact].



    Here is the link to the entire article:


    http://www.seo.com/blog/understanding-google-adwords-keyword-tool-seo-purposes/
     
  9. ramtripper

    ramtripper BANNED BANNED

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    did i ask about exact search or about local and global...

    i appreciate advice, but only if the question and at least parts of the rest of the thread is read.