Let's say that we want to rank for the keywords , game and games, do we need to build different backlinks for these keywords or we can only use games so the other keyword is included?
They're 2 different keywords, so use 2 separate anchor texts for backlinking. But, you could still optimize a single page for both singular (game) and plural (games) terms.
They're 2 different keywords, so use 2 separate anchor texts for backlinking. But, you could still optimize a single page for both singular (game) and plural (games) terms.
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