Keyword question

Let's say that we want to rank for the keywords , game and games, do we need to build different backlinks for these keywords or we can only use games so the other keyword is included?

just a little bit confused any help appreciated

 

They're 2 different keywords, so use 2 separate anchor texts for backlinking. But, you could still optimize a single page for both singular (game) and plural (games) terms.

 

Thanks for your answer, thought I could only use plural because singular is included in plural