Keyword question

tzim_t

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Let's say that we want to rank for the keywords , game and games, do we need to build different backlinks for these keywords or we can only use games so the other keyword is included?

:p just a little bit confused any help appreciated
 
They're 2 different keywords, so use 2 separate anchor texts for backlinking. But, you could still optimize a single page for both singular (game) and plural (games) terms.
 
They're 2 different keywords, so use 2 separate anchor texts for backlinking. But, you could still optimize a single page for both singular (game) and plural (games) terms.

Thanks for your answer, thought I could only use plural because singular is included in plural:D
 
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