Keyword Optimization - Guide

Discussion in 'Black Hat SEO' started by myspacemarketingpro, Nov 2, 2007.

  1. myspacemarketingpro

    myspacemarketingpro Newbie

    Apr 22, 2007
    Likes Received:
    Internet Marketing Professional
    Keyword Optimization

    Search engine optimization (SEO) is about adding finely tuned keywords and phrases to your pages so that you can bring as many relevant visitors to your site as possible. Web site optimization (WSO) is the process of optimizing web sites for maximum speed, which ideally includes SEO as part of the optimization process. WSO and SEO are often used interchangeably, but they are different. WSO is an umbrella term that can optionally incorporate SEO, while SEO is devoted solely to raising search engine relevance to acquire relevant visitors. Now that we've got that straightened out, let's look at what we'll cover in this chapter.

    To fully optimize a web site, you need to optimize its keywords. Although the focus of this book is on speed optimization, it's important that you optimize your keywords so that your audience can find your site. A lightning-fast web site won't succeed if no one can find it. This chapter summarizes keyword selection and placement techniques that you can use to maximize the search engine positioning of your site.

    How Search Engines Rank Sites:

    Weight or Density
    Off-the-Page Criteria
    Keyword Optimization Guidelines
    Determine your keyword phrases
    Sort by popularity
    Refine and combine keyword phrases
    Sorty by popularity again (repeat steps 2 and 3 as needed)
    Write a title using your top two to three phrases
    Write a description meta tag
    Write a keywords meta tag
    Add keywords into key tags and attributes, and mix well
    Submit to search engines
    Watch the hits roll in


    The purpose of search engine optimization is to make finding your site easy for users who are interested in your topic areas. By tagging your pages with the phrases that best match the overall theme of your site, you can ensure that users will find your site when searching for content like yours. Choose popular - but not too popular - phrases that best describe your site, and use them strategically within your pages. Studies have shown that a restrained approach works best with popular search engines like Google.

    Target multi-word phrases unless your keywords are unique.

    Gather external links on high-ranking sites like yours through tireless PR and compelling up-to-date content.

    Use word stemming and proximity grouping to maximize hits and minimize words.
    Find your optimum keywords through iteration, popularity, and WordTracker's KEI.

    Write a keyword-rich title tag. Put the top keyphrase up front.
    Use your optimum phrases in your title, h1 through h6, meta description, meta keywords, and body text, and link URLs, text, and title attributes.
  2. Sigruna

    Sigruna Newbie

    Sep 28, 2007
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    Thanks for the explanation!
  3. Ruck

    Ruck Guest

    I spoke with him last night, I would be really surprised if he comes back.
  4. flowth2k

    flowth2k Registered Member

    Nov 2, 2007
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    nice post, but looks like copy and paste
  5. steves

    steves Regular Member

    Jun 6, 2007
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    What did he have to say for himself Ruck since he probably will not be reading this to give an answer?
  6. Ruck

    Ruck Guest

    That he is an Internet Marketing Expert, A Nice Guy and he's just trying to help. Funny thing is I deleted 10 of 12 posts. This is one that remains and it's a copy/paste answer.

    The 10 I deleted were all self promotion where he said he was an Internet Marketing Expert and encouraging new members to PM him. Just from the way he typed, I know he's not even from the US as he claims to be. Anyway, with cutting anything out, I told him I would not allow this shit.