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Keyword in URL - Needed or Not?

Discussion in 'Black Hat SEO' started by nothanksjeff, Dec 15, 2013.

  1. nothanksjeff

    nothanksjeff Junior Member

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    Hey,

    Does it really matter if the keyword is in the URL?

    For example, I have a site boat-star.com e.g.

    The home page is optimised greatly for Boats for Sale

    Does it matter that the keyword is not in the URL? Should I of created a new page so its got it in the URL?
     
  2. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    You ask about EMD here, not KW in URL?
     
  3. nothanksjeff

    nothanksjeff Junior Member

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    No, e.g say I have a post on a blog myblog.com/about-boats

    The URL doesnt have the keyword in, does it matter much for SEO?
     
  4. omaron

    omaron Registered Member

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    Maybe not MUCH but it won't harm. You won't rank better JUST because of that.
     
  5. archon10

    archon10 BANNED BANNED

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    Google has reduced the importance of domain name. This was done through the EMD update. So generally, no it won't harm or help.
     
  6. Veyron

    Veyron BANNED BANNED

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    Well, EMD's (Keyword Domains) are known to be penalized especially low quality EMD sites. In my opinion it's better to use a brandable domain name rather then and EMD, especially if you're wanting to build/create a authority site.

    Veyron
     
  7. archon10

    archon10 BANNED BANNED

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    Another bad myth I need to add to my thread. No, they are not penalized. EMDs are still fine provided they are quality, but the keywords in the domain name no longer benefit you in such a way that you can rank better based solely on domain name.
     
  8. tony_d

    tony_d Elite Member

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    I think it's another one of those things that simply by doing it (ie having the EMD) won't in and of itself rank you any higher, however, by not having an EMD you might find yourself outranked by someone who does have one...
     
  9. SmoothBlackHat

    SmoothBlackHat Jr. VIP Jr. VIP Premium Member

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    usually EMDs are long (like 3 words or so). I prefer shorter domain names to help the user remember it.
     
  10. Beven

    Beven Elite Member

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    By the day Google are more and more favouring BRANDS. Create something brand-able and target your keywords within the posts and pages themselves.

    Just my 2 cents.
     
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  11. anderson313

    anderson313 Newbie

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    It can't hurt to have it in your URL. But branding is important to some degree. Just make sure your anchor text is diversified.
     
  12. Gyuman82

    Gyuman82 Jr. VIP Jr. VIP Premium Member

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    It helps, but is not vital.
     
  13. udt89

    udt89 Regular Member

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    My opinion is that most users that search for "keyword" are more likely to click a result when the URL shows at least one of the words in keyword. At least my Adwords campaigns which ads use the {keyword} function have better CTR.

    But if you're asking about ranking I don't think it matters.
     
  14. ComRade667

    ComRade667 Regular Member

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    From my opinion, it'll help you..:detective