I do plan to start my own local SEO company, and as we all know, most SEO related terms are 'some-what' hard to rank. So i do want to take all seo factoris into considerations etc; and one of the factors I came across is EMD vs. branding. Let say if I want to rank the term "SEO cityname". Unfortunately, that EMD is not available (no surprise) but prefix / suffix is an option: "bestseocityname.com" Or should I go with my company name; "XYZcompany"? Now keep in mind that if I go with this route, none of the keywords will be on the domain. I was also thinking of putting the keyword on my sub-domain; seocityname.xyzcompany.com; will this help at all? Any inputs will be appreciated.