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Keyword in domain [VS] Branding. - competitive keyword

Discussion in 'Black Hat SEO' started by SuperNoobInc, Mar 8, 2012.

  1. SuperNoobInc

    SuperNoobInc Regular Member

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    I do plan to start my own local SEO company, and as we all know, most SEO related terms are 'some-what' hard to rank.

    So i do want to take all seo factoris into considerations etc; and one of the factors I came across is EMD vs. branding.

    Let say if I want to rank the term "SEO cityname". Unfortunately, that EMD is not available (no surprise)
    but prefix / suffix is an option: "bestseocityname.com"

    Or should I go with my company name; "XYZcompany"?
    Now keep in mind that if I go with this route, none of the keywords will be on the domain.

    I was also thinking of putting the keyword on my sub-domain;
    seocityname.xyzcompany.com; will this help at all?

    Any inputs will be appreciated.
     
  2. akazzz

    akazzz Regular Member

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    Brand your domain name is definitely 100% better if you're planning for a long term solid business.
    People would rather work with AllianceSEO.com than seoincalifornia.com
     
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  3. ardley216

    ardley216 Elite Member

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    Buy both? I did this, I bought a brandable domain, and also bought some SEO domains, and worked very very well. :)
     
  4. ardley216

    ardley216 Elite Member

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    Just going to share a short PM convo as I think many peope might find it useful.


     
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  5. SuperNoobInc

    SuperNoobInc Regular Member

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    Thanks ardley.
    I would like to go a little further into this topic;
    When trying to come up with 'local search terms', whats the usual search volume you look for / trying to target.

    In most case, local searches volume are much lower than global etc. (it depends on where you live, of course). Whats your perspective on this?

    Thanks
     
  6. ardley216

    ardley216 Elite Member

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    Well, one method is using your main domain and creating many many subdomains.

    For example, you are using a nice nice wordpress theme for your main site, get a HTML theme for the subdomain and have a nice landing page customized for that area. You will get very good conversions. I also bought an 0800 number (uk) forwarded it to a voice mail bank (just incase im not ready for it), that converts very well too.

    As for keywords, I went for keywords that were over 300 monthly searches. I made about 7 or 8 of these, they helped drive traffic to my website nicely.
     
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  7. mrankin

    mrankin Jr. VIP Jr. VIP Premium Member

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    I can speak from experience here. I have my own IT business - w3.nsit.biz (not even a dot com!) and wanted to start doing some SEO. I setup a single page only at w3.nsit.biz/seo/ and wanted to rank for 'seo optimisation' (UK/AUS/NZ spelling). I ran my own standard SEO campaign on this page only. 4 months later my SEO page is ranked #3 for 'seo optimisation' on google.com, and #2 for the same term on google.com.au which is my target audience as I am in Australia.

    Myth #1 - you need a .net/.com/.org domain to rank well
    Myth #2 - you need an EMD
    Myth #3 - you need to create a subdomain to rank well

    The only thing you should take into account is that my domain is aged and was already well linked in and of itself.

    IMO the most important thing with SEO ranking is to go back top basics and get the page right in every way.
     
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  8. SuperNoobInc

    SuperNoobInc Regular Member

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    oh nice. so if my domain is; "kickassSEO.com" and if I want to rank keywords 'seo services' and 'seo ranking', i will be making subdomain;

    seoservices.kickassSEO.com
    seoranking.kickassSEO.com

    If thats what you meant, wouldnt going with a EMD a better solution?
    From my understanding, a domain can only takes up 1-2 spots at most per page, and if I have my domain ranked and a '301 redirection site' ranked at the same time,
    I will be able to take up 2-3 spots on page 1 on the same keyword?

    Did you make a landing page for each, or did you simply 301 redirected them to money site (or your main SEO company page)

    Thanks again
     
  9. LakeForest

    LakeForest Supreme Member

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    Indeed.

    OP, if your aim is to truly create a presence online to sell your services, pick a name that doesn't count on type-in or organic search results (though it wouldn't hurt)

    Not many people will trust an overly optimized keyword domain to do business with; those urls are for getting information or looking for a product to buy, not to ensure trust.

    A subdomain isn't your best bet here. Focus on a great name for your company and work on EMDs on the side as a portfolio type deal, not as your income.
     
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  10. ardley216

    ardley216 Elite Member

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    Well, it's totally up to you. I 301'd my traffic, I used subdomains to rank.

    I'm just giving you some ideas to take and make your own. :)
     
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  11. dirtybull

    dirtybull Registered Member

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    I would buy both and see which will work out better and stick to that one. Its only a few bux to register a domain so not much to lose
     
  12. SuperNoobInc

    SuperNoobInc Regular Member

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    I See.
    Well I have been thinking about it yesterday, and I dont quite seem to understand the benefit of 301 redirect (i know its is a proven and powerful method, but dont quite get it myself).

    Suppose I grab a fresh / new EMD, 301 redirect to my money site (in this case, my company site). How does Google read it? And do I build links to that fresh EMD? Does it get indexed etc,?

    Its not the 'few' bux i am concern of, but its the time and strategy.
    I want to get a general understanding before I implement to my money site, because I dont want to regret leaving lots of footprint. :(
     
  13. nik-0

    nik-0 BANNED BANNED

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    I wonder how far real seo clients use the term SEO to search for such services, I bet 99 out of 100 local business owners have no clue whatsoever what the letters S E O stand for.
     
  14. SuperNoobInc

    SuperNoobInc Regular Member

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    I agree to that.
    I think most people will search for "how to get #1 on google" or something like that.

    But yeah, back to the case. If i get a few of those 'long tail' and 'generic' domains, should I 301 redirect them to my site. Or should i create a few landing page on those targeted 'long tail + generic' domain, and put a link to my money site instead?

    Thanks again
     
  15. nik-0

    nik-0 BANNED BANNED

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    I heard it's not smart to do multiple 301's cause of Google see's that as manipulation so yes I think you're better off with just making landingpages and link to your main site.
     
  16. freakmedia

    freakmedia Junior Member

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    hm very interesting answer :) tanks

    mrankin good post man :)
     
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