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Keyword Competitiveness and Search Volume

Discussion in 'BlackHat Lounge' started by gcgipson, Jan 27, 2013.

  1. gcgipson

    gcgipson Junior Member

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    Will a low competition keyword, with a low search volume, be as hard to rank for as a low competition keyword with an extremely high search volume?
     
  2. frazgta

    frazgta Power Member

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    Yea it is all about the competition IMHO.
     
  3. gcgipson

    gcgipson Junior Member

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    Thanks for responding, but does high search volume mean automatic "high competition?"
     
  4. jazzc

    jazzc Moderator Staff Member Moderator Jr. VIP

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    Don't you think that if it has high search volume, you 're hardly the only one who 's noticed? ;)
     
  5. gcgipson

    gcgipson Junior Member

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    That would definitely make sense, but what then makes a high competition keyword, with 1/100 the size of a low competition keyword, competitive? If a high competition keyword has 500 Local searches a month, while a low competition keyword has 500,000 Local searches a month, why is the high competition keyword "high competition?" If the search volume dictates the competitiveness of the keyword, then why are there extremely low search volume high competitive words (and vice versa?)
     
  6. jazzc

    jazzc Moderator Staff Member Moderator Jr. VIP

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    Apart from the volume, you should take into account the value of the keyword.
     
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  7. mike007

    mike007 Regular Member

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    What competition are you referring to? SEO competition or Adword comprtition? Please take note that the "competition" column in Google keyword tool is referring to Adword competition and NOT SEO competition.

    Usually (but not all cases),
    high monthly searches = high SEO competition
    low monthly searches = low SEO competition

    However, Adword competition has nothing to do with search volume. Usually high commercial value keywords have high Adword competition and low commercial value keywords have low Adword competition.
     
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  8. gcgipson

    gcgipson Junior Member

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    Thanks for the info. What is the best way to determine SEO keyword competition? Is it to simply use something like Traffic Travis?
     
  9. zebrahat

    zebrahat Elite Member

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    Perhaps you should review IamRE's great postings on this subject:
    Code:
    http://www.blackhatworld.com/blackhat-seo/white-hat-seo/266300-method-step-step-keyword-research-newbies.html 
    
    http://www.blackhatworld.com/blackhat-seo/black-hat-seo/503173-2012-update-step-step-keyword-research-video-tutorial.html
    
    http://www.youtube.com/watch?feature=player_embedded&v=WVft5X-alSI
     
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  10. gcgipson

    gcgipson Junior Member

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    Thanks for that Zebrahat! So it would appear to me, based on the information that Zebrahat provided, that the search volume doesn't dictate competition, at least not directly. The number of pages that Google returns, plus the pages that have the keywords actually embedded in them, dictates competition.

    Thus, a low search volume keyword that returns thousands of pages, with hundreds of pages optimized for that keyword, is much more competitive than a high search volume keyword with just a few dozen pages, that have no on page optimization at all.