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Keyword competition, why do so many tools say different things?!

Discussion in 'Black Hat SEO' started by ThopHayt, Sep 5, 2011.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Heres the deal... I've noticed that between Google Adwords and a handful of sites and tools I've tried that it is hard to get a general agreement on the competition for a keyword.

    So why.... why is this and what tool, service, or site is the most accurate and best to gauge the REAL level of competition of a keyword?
     
  2. Fathom

    Fathom Power Member

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    I have yet to come across a tool that can gauge the level of competition for a keyword.

    I think that the problem is the level of authority. Wikipedia may decide to rank for a keyword and easily rank number 1 without any external link, while a new site may need a lot of quality links to rank for that same keyword.
     
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  3. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    So it isn't just that I'm using crappy tools, that's a relief.

    But I'm still confused as to why Google can't themselves at least be fairly accurate. There must be stats that they base their "low" "meduim" and "high" off of. And I know Google knows how many backlinks and pr is behind each slot on the 1st page etc.

    So how SHOULD I try to gauge competition then??? I'm lost.
     
  4. Slander

    Slander Newbie

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    At the risk of sounding redundant I always do a quick overview with market samurai. Combine that with some experience and you quickly get a good idea of the competition.
     
  5. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I have Market Samurai, the free version anyway.

    But as I said before, I really don't understand why they would be able to come up with better results than Google on itself. Is Google not telling us all that it knows? That green bar thing is pretty vague, they surely could come up with a better rating than that lol. It's pretty pathetic.
     
  6. OldFatGuy

    OldFatGuy Regular Member

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    The green bar is only for adwords competition to gauge how many ads are competing for that ad space. It has nothing to do with how competitive a phrase is for ranking in the SERPs. In terms of ranking for SERPs, it's an ok indication on whether or not the phrase can make money since people wouldn't be buying the adwords if it wasn't making money. Well.. Unless they're buying it as a loss leader to brand themselves or push down competitors etc.
     
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  7. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Oh.... so that green bar is more of a "profitability" bar rather than a competition bar then lol. Very good to know, thanks man.

    So what should I be using as my base indicator for gauging competition for a particular keyword then? Is there any one tool or method that is a good starting place you'd recommend?
     
  8. Autumn

    Autumn Elite Member

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    BassTrackerBoats and IAmNRE have both posted good threads about keyword research and measuring competition. Basically the best way to measure competition is just to look at the serps and see whether you think you can beat what's already ranking there... No tool is going to give you anything better than a ballpark assessment, so you need to get in there and have a good look at the competition yourself.

    Personally I take more of a spray and pray methodology and don't worry too much about competition. I never target the super high traffic, high competition short tails and go for large numbers of mid- to long-tails instead. If a page ranks, it ranks, if it doesn't, who cares, because there are tons of other pages ranking and making up traffic volume.
     
  9. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I searched BassTrackerBoats and IAmNRE plus the term keywords and couldn't find any threads on how-to for this. Do you remember what the titles were or anything for it?

    thx
     
  10. Autumn

    Autumn Elite Member

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    Jesus Christ man do you want me to wipe your ass for you as well? ;)

    Use the search term "keyword research" and the threads are right there for both esteemed posters.
     
  11. VIC SEO

    VIC SEO Elite Member

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    Well it all depends on the way of how tools are built and what factors they consider while ranking a keyword and its competition. That is why there are variations in the authority of the level of keyword searches and competitions. I give all the tools some thought and then decide according to the Search Trends on which keyword to settle on.