Been tackling the adsense micro niche market for a few months now and have a small army of sites which are bringing home the bacon each month. Yesterday I discovered a massive niche market with little competition in the lucrative banking industry which had the following stats; Monthly exact searches 110K Competition 33K Ad cost $4-5 per click The best bit was the .net domain with the keyword was also available. You can imagine my delight at this, and once I had wiped the dribble off my chin, I went round and bought up the .Net domain - quickly! Now, the keyword is actually a long tail with 5 words and is interesting.. In essence, web users are searching for the fulll name of the financial institution using this keyword but the institution has shortened its domain name to only 3 words and 2 abbreviations - the search numbers for their domain name by web users are only 6k per month. I think they have registered the domain which I bought for the .Org and .Com but for some reason did not buy the .Net. As I was starting to put together the site content I started to think that the content related to the keyword was running abit close to the mark in terms of site identity, which then got me thinking about cybersquatting and the like. I then started to research the domain name laws regarding buying up trademarked names and started to have second thoughts about what I was doing (just had a recent C&D from Google related to a crappy auto site I had forgotten about despite crediting the source!) and given the domain name I registered is actually this institutions company name. Has anyone our there had any experience in using trademark names in their domains? Looking at the legal stuff they reckon they can fine you $1,000 to $100,000 for using a trademarked domain. It looks like this is related to sites where you are writing bad stuff around the company but in my case, I am just writing content around the company itself saying how great they are... This is one of the best keywords vs competions I have seen for a long time and wanted to maximise it, but I reckon if I get another C&D from Google the olde account is gonna get pulled. What would you guys do? Any advice appreciated. Cheers.