I was very early in the game, about 1998, and it was all about altavista, keyword stuffing and background colour text - the good old days. I wasn't doing any IM, just SEO for people. I also made some good $$$ with internet cafe's and .com stocks around the same time as well. Then I gave it all up to go yacht racing and didn't get back into the game until about 2009, with a travel site my wife bought in 2005 and we'd sat on. God I wish I hadn't stopped.