Yesterday, I optimized a local business website for local SEO. I added the name, address, and phone number to the header and footer. Added alt tags to all the images. Put keyword in titles. Wrote a 150 character meta description. Added a KML file. Added geo meta tags. Added schema. Added site map and submitted to Google. Today I wake up and my main keyword went from 11 to 58. Many of my other keywords dropped as well. What's the deal?