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Just opened a big shoppin site ranked well but now..

Discussion in 'Black Hat SEO' started by sluxent, May 10, 2012.

  1. sluxent

    sluxent Newbie

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    Just recently opened a shopping site, the domain has been bought about 6 months ago and I have done a bit of SEO on it. Have started buying around 6 gigs a day but not purchasing more then 15-20 links per gig but the majority contained even less # of links per oder, it did well in the begiing and within 2 weeks it ranked on some of the terms but now they're all gone, except for the main page terms.

    I know I over did it with purchasing so many gigs, don't know what I was thinking, anyways whats your suggest on getting it rank again for particular terms on secondray pages, its a huge site with already over 14k pages indexed. I know most of you will say keep on building links and thats what I'm doing but I've decreased from buying 6 gigs to 2 gigs a day and planning on gradually to increase the number, any wise suggestions or similar case exprience? Please advise, thank you!
     
  2. John_SE

    John_SE Junior Member

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    I guess analyse what you have bought and try diversify in what kinds of links you have bought so far. Diversify also with the keywords. There is no stopping now, nor going back...
     
  3. sluxent

    sluxent Newbie

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    anyone else gots a suggestion?
     
  4. lilmasta

    lilmasta Jr. VIP Jr. VIP Premium Member

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    fiverr is full of shit link suppliers just saying
     
  5. Th3T3chGuy

    Th3T3chGuy Senior Member

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    Not all of them are shit. JS
     
  6. Mortz

    Mortz Registered Member

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    eCommerce sites are especially hard to work with post Penguin. Putting unique content on product pages isn't an optimal solution. You can't make a blog post out of a page where you're trying to sell an item. Backlinking is great but really expensive when you factor in how many products you're trying to sell on a regular store.

    We're rebounding but it's slow going and we often contemplate starting over and 301'n our way to success. Suggestions:

    1. Keep putting new content up on your internal blog so you can keep the indexing going and hopefully tie in some longtails throughout the article. If the article ranks well you'll at least pass the tiny amount of juice and traffic to your product pages

    2. Don't stop backlinking but route your links to landing pages and try to group the products to select landing pages. This will let you reduce the keywords you need and allow you to broaden the backlinking scope to a larger search index. ie. group: "dog whistle," dog toy", "dog leash" etc. to a landing page about dog training and place the items and product page links on the landing page. This allows you to also rotate content on the landing page without effecting the product page

    3. Social Linking is by far the best way to push your pages around the net and will help regardless of algos etc.

    4. Expand your reach. Push your products through shopping engines such as google products, bing products, other services like shopzilla, thefind etc. We choose to use the cpc engines. Interestingly enough a lot of those cpc engines push out mini sites that are like mini affiliates, saving you time and money (while creating backlinks). Don't forget to tap other resources you might not be selling on such as Amazon and eBay.

    Finally, we've noticed changing the internal product URLs and 301'n the old product pages to the new ones is working. Experiment first since we're not a controlled experiment and your results may vary.

    ohh.. I edited this post to include the fact that duplicate content is easy to accidently create on these eCommerce sites. It registers very poorly with Google and you will want to fix those errors asap.
     
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    Last edited: May 10, 2012
  7. portugalkix

    portugalkix BANNED BANNED

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    One does not supply... invest over 300$/month in SEO from fiverr.
     
  8. ByFoxx

    ByFoxx Junior Member

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    Awesome reply is awesome... made my day. :D

    But really, for that kind of money you could opt for a professional SEO monthly plan, and let quality take it's place in your offsite strategy.
    Just my two cents, find a respected member on BHW, that provides a monthly type plan for SEO services and get real customer support and results.
    Cheers!
     
  9. sluxent

    sluxent Newbie

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    But whats weird is that any store name or any term that has been ranked I've touched, buying 15-20 bookmarks it just dissapears from the position that it was holding before.. never seen anything like that before with my standart affiliate sites.. any thoughts about it?
     
  10. Del Girl

    Del Girl Newbie

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    Im sorry to be a bit thick about this...but what do you mean? How would changing the URLs on individual products work when its more of a site problem? Does it mean google sees it as a newer/different site? Would that work on product categories?
     
  11. lanbo

    lanbo Jr. VIP Jr. VIP Premium Member

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    Were they different gigs each time?
     
  12. manny521

    manny521 Supreme Member

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    penguin filters out specific pages on your site...for example, my site has over 1000 pages and most of those pages rank #1 or #2 for their keyword, but these are super, super, super long tail keywords and I don't monetize off these pages as these pages are informational and I don't create any links to these pages, but our money pages where we sell the program we offer, have the most amount of links built to them and these are the pages penguin has filtered out...

    so, it would help if you changed the urls of individual product pages as these would be new pages and wouldn't have all those backlinks pointing at them and you can start your seo over and be more cautious with those pages...
     
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  13. Mortz

    Mortz Registered Member

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    I don't know about you but nothing I've read said it's a "site wide issue" My serp tracker shows some pages are more effected than others. When I trace back the steps, it's the pages I focused heavily on backlinks and was dumb enough to not use enough anchor text diversity. My EMD for the store is still pulling strong or basically untouched. However, in eCommerce we rarely convert off our main page. We're typically converting off of product pages or landing pages. We've found that changing the URL and redirecting the old traffic to the new URL is working. Will it work for you? I don't know but it's certainly helping us.

    Long before Penguin hit we removed the category URL insertion. Our products list like this: rootdomain_com/product_url. It sounds like you are using: rootdomain_com/category_url/product_url. On site SEO suggests the closer your product is to the root domain, the better. I can't confirm that but it seemed like it was worth a try. Maybe if you're going to try the rewrites, you could do it on one of your small categories, put the rewrites in place and drop out the category URL. Good luck ;)
     
  14. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Dude... for a 6 month old site 6 gig's worth of SEO a day is a CRAP load from everything I've heard. Even two each and every day is aggressive. Am I right guys....
     
  15. sluxent

    sluxent Newbie

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    I actually already started doing that, good point made. I just dont' understand how a page with 15 bookmarks to it would get filtered out? Aguess building 1 link a day is a way to go to be save.
     
  16. sluxent

    sluxent Newbie

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    yea I dont know what I was thinking, but I thought I was safe since not more then 20 links have been bought per gig, some gigs provided 2-4 links.
     
  17. audioguy

    audioguy Power Member

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    14.000 pages indexed is not biggie. I've achieved it without any links at all.

    When you say e-commerce store, are you selling your own products, or is it an affiliate store?

    If the former, I suggest you look into buying traffic right now and work on your conversion rate. No one is real SEO expert at the moment. Proceed very carefully so when they figure it out, you haven't done anything too harmful that you should move your site.