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Just discovered how my top competitor is getting links via "author spying"

Discussion in 'Link Building' started by mondovo, Nov 8, 2016.

  1. mondovo

    mondovo Jr. VIP Jr. VIP

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    I just stumbled upon a link building tactic that I think might be worth a goldmine (at least to me)! Never thought I'd discover a high value link building opportunity just by analyzing author profiles. Read more
     
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  2. blackcatburgular

    blackcatburgular Junior Member

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  3. marakonek

    marakonek Jr. VIP Jr. VIP

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    There is nothing special guys.
     
  4. BlogPro

    BlogPro Power Member

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    Subtle Spam OP. Subtle Spam.
     
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  5. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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  6. judaculla

    judaculla Jr. VIP Jr. VIP

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    It's like seo conspiracy theory. It's a useful method, but far from what I'd consider insightful. Sharing power and influence within market spaces is as old as business itself. Remove the concepts from seo, and consider them in other less-digital spaces. Media consolidation comes to mind, for example. If a big company wants to compete in a particular vertical, or niche segment, it's easier in many cases to remain as a separate entity. Consider the following diagram:
    [​IMG]
    See the similarity between this and tiered link building?

    The concepts of SEO aren't restricted to the space of gxxgle searching. Gxxgle is as successful as they are, because they understand human perceptions deeply, just like Unilever understands that people will be more likely to buy frozen ice cream bars from a company that doesn't also sell sweet tea. Niche-focused interest is a thing, because it's how people think and respond—not because it's how gxxgle let's you rank websites.

    It's celebrity endorsements, it's sports sponsorship, and it's political endorsements. Influence is perceived by everyone, and the internet is simply more ambiguous in how it applies so it's not are readily apparent to many people.

    Regarding a point that the ViperChill article touched on, noting how a media collective used linking from their other brands to launch a new brand—it's effective because their other sites are legitimate. Someone whining about Vice using their website to help rank Broadly or Motherboard in context of being upset that gxxlge penalized them for using a pbn to rank a site about the best curling irons is just simple-minded, for lack of a better term.

    The length of that ViperChill article was impressive—only in the fact that the author felt so many words were needed to describe something so fundamental to how people perceive value, and how gxxlge simulates that phenomena in their ranking. The big sites keep getting bigger, just like the wealthy corporations keep getting wealthier, because people respond well to brand recognition and familiar things. Abstracting such fundamental market practices into online marketing is a great idea, but 10,000 words on why it's a revolutionary approach seem a bit over zealous.
     
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  7. mondovo

    mondovo Jr. VIP Jr. VIP

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    Sorry you feel that way. I genuinely think it's a viable tactic everyone can adopt. If I benefited from it, am sure others can.
     
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  8. dubuku

    dubuku Newbie

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    Thanks for sharing this. Very informative.
     
  9. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    one has to wonder, however, that if google ever catches this author, any link he or she publishes could get penalized or devalued. i doubt that, but the neurotic part of me wonders...
     
  10. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Sure but we usually just post it here, not link it to our username.com ;)
     
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  11. mondovo

    mondovo Jr. VIP Jr. VIP

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    Yeah that's a theoretical possibility but I doubt it would be easy to figure especially if the author you're dealing with writes for multiple publications and links out to many sites with no clear pattern. In my case I found the author because I recognised the sites being linked to belonged to the same owner but not sure if Google would really go to that extent.
     
  12. Cshark

    Cshark Jr. VIP Jr. VIP Premium Member

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    In this case chances are very less. But the tactic is NOTHING new, to be honest.
     
  13. mondovo

    mondovo Jr. VIP Jr. VIP

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    Maybe not new to you but I just never thought of finding people to write about me this way and it works! I don't think "new" necessarily means good. There are too many tactics out there that don't really work. I've seen people spend so much time on infographics, guest blogging, etc with not as much ROI on their efforts as doing something as simple as this. To me a tactic is good as long as it produces results, irrespective of whether it's old or new.