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[Journey] White Hat Authority Blog From the Ground Up

Discussion in 'My Journey Discussions' started by scribeforthetribe, Feb 22, 2013.

  1. scribeforthetribe

    scribeforthetribe Registered Member

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    Starting a new journey here, to hopefully focus myself a bit better on one thing at a time, plus, if I can get this pinned down as a successful system, I plan to rinse and repeat for a few other broad niches that I'm very interested in.

    For this journey I've chosen a very challenging niche that has a primary keyword of over 3.5 million Global Searches per month and Wikipedia is sitting right at the top. So I'll be going after the Longtail initially for sure, but not sweating it too much.

    I have the website and have chosen the Chameleon theme from Elegant Themes for now. I've bought an authority brand sounding URL that is only six letters long and seems to be fairly easy for folks to remember. F*ck the keywords in the title and I'm not going to go overly nuts with SEO optimization. I'm also not going to go f*cktard nuts blasting it with backlinks.

    What I will be looking at is creating my own Private Blog Network and strategically using some web 2.0's and some quality links. I will be active on social media, though most of it will be automated. No buying retweets, likes or any other crap nor using social exchange sites (that's right, I said "nor" mutherfucker).

    I was banned by Adsense so I am looking at eBooks and/or creating my own products as monetization.

    This is a LONG TERM project, but I am aiming to get this to $3000 a month within 12 months. Impressive or not, I don't give a shyt. I want something that can be built long and strong and is relatively free of the whimsy of big G.

    ...And I'm a noob who's string of flame-outs and failures in the first six months is impressive in its patheticness. I expect to fail my way upwards this time as I am determined to course-correct each time there is a set back.

    This time I can't fail, for the sake of my family. I'm looking at my job winding down by 2nd quarter 2014 as the company I work for is planning on exiting my country. FTW!
     
  2. ok888

    ok888 Jr. VIP Jr. VIP Premium Member

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    Wow ur a angry little fellow but i like ur attitude


    Wish u nothing but success
     
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  3. scribeforthetribe

    scribeforthetribe Registered Member

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    Day 1 - As I said in the first post, I bought the URL which has 6 letters in it, and it sounds like a brand. I'd camped out on GoDaddy auctions for several days hoping I'd see something come out that already had some age on it and some DA/PA but I was seeing way too many "freefuckingairjordansdotcom" bullshyt flying through, so I went with a new URL.

    I registered the domain for 9 years via Name Cheap. My understanding is that some leaked Google information indicates that they give higher consideration to web properties that are registered for the long haul. 5 years is typically recommended so 9 years must be better, right? :)

    I'm hosting on Blue Host for one year right now, let's see where this takes me.

    And I am using Chameleon Theme from Elegant Themes.

    For the moment, the only plugins I am running are XML Sitemap, and Akismet. My desire is to keep this very lean, this site, so that it runs fast, but I am by no means a speed ninja at this time. I will learn how to streamline the site as I go. My goal is to get content out there fairly quickly, and to start letting folks know about it via Twitter. My inclination was to also use All In One SEO but as I was researching tonight, I've read that it is a complete resource hog, so since SEO is not my main goal, I am scrapping that.

    I already have an Aweber account so I am getting the opt in form in there right away. No freebie to entice subscribers for now. I'd like to give away my best content for now and not force people to opt in for it. I'd read that a thousand or so unique visitors is the point where I might want to start thinking about optins for an ebook.

    Social Accounts

    At the moment, I've set up a Pinterest account, G+, a FB page, Twitter, and a Tumblr. These will all be predominantly automated using a few bots sold on the site here. The FB page and Twitter are branded, everything else is under my name like a human being runs it...cause I am. This is something I will walk through in due course.

    Keyword Research

    Again, I'm not going to go nuts here with writing articles around keywords, however in the first thirty or so days of publishing, I am going to go after some smaller searches of between 30-90 monthly searches a day. These are articles that I can write, tweet, G+ and FB and probably end up on the first page, near the top, in very little time...at least that's my hope. So I am busy sifting through those types of keywords to see if there is anything that would look natural in an article.

    I write the articles myself, alternating between using Dragon and typing them out. I'm a fast typer and when I'm out and about, I can't always whip out Dragon.

    I've been working on the TOS, Privacy Policy, Contact page and the other necessary pages so that G thinks I'm a legitimate brand, which I intend to be, but since I'm a fucktard with coding, I'm having some difficulty getting the links in the footer. I do not want them in my main navigation. Hopefully I will have this worked out today.

    I also set up Google Authorship for this site.

    Enough update for today, back to work...

     
  4. scribeforthetribe

    scribeforthetribe Registered Member

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    It occurs to me that I should be keeping track of costs, revenue and even hours spent here, which may be helpful down the line as I get into trying to reuse this system.

    Total Costs - $193.26 (hosting, registration, and Elegant Themes subscription)

    Total Revenue - nada, so far.

    Total Hours spent: ~7
     
  5. scribeforthetribe

    scribeforthetribe Registered Member

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    Seems that I can't thankify you because the button ain't there right now. Assuming this is part of the site maintenance or whatevs. But thank you.
     
  6. tjtigers14

    tjtigers14 Jr. VIP Jr. VIP Premium Member

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    Sounds like a really solid plan. I am also hoping to convert my BH methods and skills into WH success. I'm not sure if I would really call using a private blog network "white-hat" as it's used purely to simulate popularity and deceive the algo. Only if your private blog net was composed of blogs that offer value, and even then it's still got a gray tinge to it. :p I am actually thinking about creating course with software that is built to help people create "Automated White Hat" blog networks. It would involve hiring cheap writers that can rewrite good content, post to Wordpress, do blogger outreach, and share through social media. Adding links would be done through some kind of WP manager. Sorry I just got way off topic when I wanted to talk about your blog lol.

    I think you should definitely consider building an active LinkedIn Group to create buzz and build list easily. Additionally, you might want to consider either hiring or taking some time to join and become active on niche-relevant forums. Also through both of these methods you can get involved with other bloggers in the community and make link exchange and guest posting opportunities much easier to find.

    For your monetization, definitelyyyy create an info product. Blogging is actually a great base to lay for info product creation because you can get a feel for the content strategy, learn what your consumers want, prove your knowledge and value to readers and obviously funnel them to the product sales page. Also you'll be able to presell your product like a champ. Hit me up on skype if you want to chat about product creation, I'm on the verge of doing this also and would love someone to spitball ideas with (tylerjbullock is username)

    Good luck bro and be sure to keep updating
     
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  7. bpmik

    bpmik Newbie

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    Excellent, I will follow.

    I am planning something very similiar, long term white hat massive authority blog. I deleted Yoast the other day, I don't care about it anymore. Good quality articles will rank on their own, and I don't like how Yoast only covers 1 keyword anyway. Not to bash it, but the point is not to go nuts on the SEO. Include the important things, alt tags on images, meta descriptions on each page and good titles, Yoast got me in a good habit in that way. But I even have down to the same 6 letter brandable domain, not so much worried about keywords in title as I feel a good article can span dozens of keywords.

    I wish you best of luck, I only had time to scan the first page but I have to go, i'll read the rest soon. I may start a similiar journey soon, I'm in article writing stage now. I have my domain and a nice theme and some content written but for authority all your effort should go into writing. You know what you're doing.



    quick edit - I notice you mention speed. When your site goes into big time production, you will want to run some WordPress caching engine that will make your pages much much faster then default.
     
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    Last edited: Feb 22, 2013
  8. scribeforthetribe

    scribeforthetribe Registered Member

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    I get caught up quite a bit in the work that I forget to write down what I actually did. So I'll try now. Today was foundational work for setting up a system whereby I have content to share on social media. Some of this content will also be featured as news items on my actual blog. We'll get there in due time, but this is what I am doing now for finding good articles to share on FB and Twitter. I can also set these up to go on LinkedIn but I know so little about LinkedIn that I will have to brush up on that before I unleash it.

    So I started using Google Alerts to send me articles on my larger monthly searched keywords. I have this running for just five keywords right now. And I have it send me the best of anything in blogs, forums, news etc. related to those keywords. What I'm worried about getting confused with is often the same articles can show up in multiple feeds and I worry about posting the same articles over and over. Now, I can grab the feeds for these Alerts and have them sent to Google Reader, which I've done.

    Next, I can also set up feeds for primary keywords to send me YouTube videos to Google Reader.

    I'm also building up a stable of good blogs to regularly check for articles related to my keywords. What I find interesting in this latter part is that many top blogs in my niche have let their blogs go dormant, so it's actually somewhat difficult to find blogs that are regularly producing content.

    So all of these various sources have feeds and I am sending them all to one Google Reader account.

    Now I fire up BufferApp. I set up Bufferapp to post four times per day between 8am and 8pm EST. On weekends, I schedule it only for a couple hours a day. Bufferapp then has a little applet that I can use inside of Google Reader and if I like an article or news item, I Buffer it to queue up for Twitter and FB (and eventually LinkedIn).

    I like Bufferapp right now more than Hootsuite because it is naturally integrated into Google Reader and I can sit on the couch with my IPAD and queue up several weeks of tweets in a half hour or so.

    These very same articles will come into play later with an automated posting technique that I will be using, but it takes much longer to explain that and I'm about to close shop for the night and go fuck my wife.

    If anyone has any questions about this process (not the wife fucking), please fire away. I can probably flesh it out a bit more. To be clear, I'm not genius enough to have thought it up. I adapted this from the a content program that I bought into a few months ago, but simplified it because dude had some extraneous steps that added no net benefit to the process that I could see.
     
  9. scribeforthetribe

    scribeforthetribe Registered Member

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    Additional 3 Hours spent today for Total on Project = 10 hrs.

    No additional costs today. Total costs = $193.26
     
  10. tjtigers14

    tjtigers14 Jr. VIP Jr. VIP Premium Member

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    Hey man I have Lewis Howe's $97 LinkedInfluence course if you want it....
     
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  11. Goncalo

    Goncalo Newbie

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    wow it seems like you will get you aim very soon , best of luck dude
     
  12. scribeforthetribe

    scribeforthetribe Registered Member

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    I spend much of the weekend with my kids but can typically squeeze in an hour here or there. I don't make specific plans for my business on weekends, let's put it that way.

    But I have been working on a rather long list of tasks that I should consider over the next few months of my site. Some of them are one time only things, such as setting up an autoresponder sequence. Others tasks are something to be incorporated into a weekly schedule, for example writing content for the site and Web 2.0's.

    While this task is necessary, I think, it also has me feeling completely overwhelmed and so I am reminding myself that slow and steady will win this race, and that I am in the process of creating something that I believe I will be proud of and will be a great resource for others.

    Ok, on to content in the next update.
     
  13. scribeforthetribe

    scribeforthetribe Registered Member

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    For part of my content strategy I am using a couple of more plugins and I am also using IFTTT. While I have it set up and working correctly with much trial and error, I am hoping that I am describing it correctly.

    First things first, I install the free plugin Wordpress Editorial Calendar. This adds a Calendar to my dashboard so that I can see what articles I have ready to be published when, and I can nicely drag and drop and move them around. I highly recommend this for any blog, no matter what your content strategy is.

    Now, I also have installed the plugin Postie. This took me a hella' long time to configure. It is a free plugin on the Wordpress extends site.

    I use IFTTT for a number of recipes. Currently I have 12 recipes for various things and I will share those recipes in another post. None are terribly complex. Most are along the lines of publishing links to various social media when I publish a Wordpress article on my money site.

    For my content though, as I said during my post on using Google Reader and Buffer for publishing stories to FB and Twitter, I use some triggers in Google Reader to send article ideas to Wordpress.

    For example, I have an IFTTT recipe that says if I tag an article with #news in my RRS feed, it will send an email to my Gmail account. All of these emails come from the same IFTTT address, so I can filter Gmail and set a forwarding rule from GMAIL for any email that comes in from that IFTTT address. The email that it gets forwarded to is a special email set up with my domain. Any email that hits that domain gets sent to Wordpress via the Postie plugin that receives it.

    This seems convoluted, I know. And if there are questions around this process, I will do my best when I have time to explain it perhaps better with screenshots. Once it's set up, articles do zip around. It just makes it a bit problematic to remember how to do this for my next site. The convoluted process is required because if I go straight from IFTTT to Wordpress, the article will get published immediately. I want articles to end up as drafts in WP, so for now this process is needed, though I am looking at some other curation softwares/strategies that I hope are more simple, but do cost some money. This is the free, convoluted method.

    Suffice to say that depending on how I set up my recipes in IFTTT, I have several variety of articles to share. Now when I fired this up over the weekend, I ended up sharing some videos and some articles with a very short extract. This is a very lazy way to get content up and so now that I've tested and tweaked it a bit, I would like to do this in a way that I am at least writing extended, 500 word + commentaries. This process will hopefully resume tomorrow or wednesday.

    Also, if you are trying to follow along here, forgive me for stating the obvious, but you want to be careful not to publish on your site every single article that you tagged for sharing on Twitter and FB. Only the very best articles should that you can opine on should be tagged for this IFTTT > Postie process. Also, I will only share a link to the article on my site, with a commentary. I do not copy any of the article from the source.

    In practice this should also help me get noticed by other players in this niche. When I've shared articles in the past, I would often either get a follow, or a comment, or some acknowledgement from the writer of the original article. This is not always the case, obviously. If you pull from CNN or Wikipedia, no one's going to respond to you.

    My usual disclaimer: I'm not smart enough to have thought of this method myself, though I did, again, alter it a bit for my usage to try to simplify it.

    Additional 5 Hours spent over the weekend to make this work

    Total on Project = 15 hrs.

    No additional costs today. Total costs = $193.26
     
    Last edited: Feb 26, 2013
  14. scribeforthetribe

    scribeforthetribe Registered Member

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    I will check to see if I already have this or not. If not, happy to PM you for a trade.
     
  15. ok888

    ok888 Jr. VIP Jr. VIP Premium Member

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    Hey


    I just came back to check up on u it seem like ur working hard

    I love how u constantly updating the thread with detailed post
     
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  16. John.

    John. Power Member

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    any update on this?
     
  17. nycsavage

    nycsavage Junior Member

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    I'm enjoying reading your story so far, maybe you should write a blog about the steps you took to create the blog? lol I know I'd read it!

    I just added a request for this! Are you sharing in general?
     
  18. youtalkmedia

    youtalkmedia Senior Member

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    hey, firstly best of luck on the site! I will be making one this summer and aiming to invest $1500 and make it earn at least $1000 a month. My advice to you is not to go for terms that get under 100 searches a month. it is true that they are easy to rank, but they are almost impossible to earn from. I do use these types of articles on some sites, but their only use is to catch readers attention who were brought to the site from another article or from twitter tumble etc. I suggest you install the nrelate plugin for WordPress And show the similar articles on top of your post. I did this and it nearly doubled my views.