1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Journey to selling my eBook

Discussion in 'My Journey Discussions' started by siegmeyer, Jan 30, 2015.

  1. siegmeyer

    siegmeyer Newbie

    Joined:
    Nov 1, 2014
    Messages:
    21
    Likes Received:
    0
    I wrote an ebook. I want to sell my ebook. I don't know jack about IM. I'm currently on a journey to figure out how to sell copies of my ebook. I figured I'd document where I'm at here in case I get lucky and make a bunch of sales, I can share what I did right or if I crash and burn, I can share what not to do.

    If you have any thoughts on what I'm doing, please post them. I'm open to ideas and constructive criticism .

    To start, I'm at a disadvantage. I'm a hobbyist in the finance niche, but I do know how to trade stocks and options, perform technical and fundamental analysis and so on. But my career has been focused on something unrelated completely, so I have no resources to peddle my wares easily. My name is not known for anything related to finance or investing. I'm starting from scratch in a saturated niche. But my book is legit with step-by-step guide to implement a proven investment strategy.

    Product: 40 page ebook, step-by-step guide to implement an investment strategy
    Total spent: $88.50
    Sales: 2
    Total earnings: $0.70

    Goal: Publish the book on amazon and sell it on clickbank via affiliates.
    Setup: After writing the book, I got a few different covers made up using fiverr. I made a few different versions of the ebook using various titles and subtitles. This way I can sort of a/b test on amazon but also so I can sell on CB without making affiliates mad by also selling on amazon.


    Amazon:
    I have published two book. One for $0.99 and one for $4.99. So far I've made 2 sales with no advertising effort. My royalties are $0.70 so far from selling 2 copies of the $0.99 book.

    I'm not yet sure what I want to do with Amazon other than just leave it there and get organic sales. I'll come back to this. Amazon has PPC, but I don't know much about their network/setup yet.

    ClickBank:
    I built out a sales page based on a template I saw on OptimizePress. I thought it looked nice and was modern, but also easy to copy. OptimizePress claims it converts well. We'll see. I setup mailchimp to handle email captures.

    Strategy: Get traffic to the sales page. There is an option to buy and an option to download a free sample chapter. To get the sample chapter, you have to give an email address. This way I can build a list for later use if I end up doing so. The obvious end goal is to get them to purchase the book.

    I signed up with CB and got my product approved and in the marketplace. It's listed at $24.99 with 75% to affiliates

    Day 1:
    Bing ads
    I've been lurking around these forums for a while and see a lot of people saying they have success with bing ads. So I decided to try bing ads. I've tried ppc campaigns in the past but I'm just not good at them. So I had bing look at my site and suggest keywords. They all looked good to me, so I added the ones I liked and set prices. After playing around and learning the tools I got my ads to start showing up. My daily budget is $10 and I was competitive on the bids.

    The ads had titles with keywords in them and ad text describing how easy it was to achieve said keyword. I setup for search and content.

    I was getting clicks. I got just over 1k impressions and 18 clicks averaging $0.55 per click. No sales.

    Fiverr
    I paid for a fiverr gig for someone who would promote the product via his massive social network resources. I figured it couldn't hurt. Still waiting to see anything from it.

    Day 2:
    Bing ads
    Before I even woke up, bing had exhausted my daily budget with only 10 clicks. No sales.

    Analytics says the majority of people spent < 10 seconds on the page and then left. Obviously I'm not doing it right. I stopped the campaign. I got a piece of paper and thought about my target audience. The book was meant for novice investors looking to earn monthly income. So I thought about what questions they might ask google when starting out. This led me to narrow the keywords I bid on. Now I have about ~7 keywords instead of ~20.

    Since I was getting clicks, I thought that maybe people clicking the ad were getting the wrong impression when hitting the site so I decided to make sure the ad titles included 'eBook' so that the person clicking on the ad knows it will be a site about an ebook. I also decided to restrict the ads to content to further ensure the clicker is interested in the subject.

    Since I'm not good at IM or PPC, I started looking around more about how to optimize PPC campaigns. Negative keywords was the biggest thing that jumped out. So I set out to discover. I found some tools and found a ton of unrelated keywords that come up along with my keywords. I added around 50 negative keywords to the campaign.

    The new campaign was setup this morning, so I'm still waiting for bing to get it into rotation. No stats yet.

    Plan: Wait a day or two and evaluate how it's going. If it's too slow, I'll try to go with search results and content instead of just content.
     
    Last edited: Jan 30, 2015
  2. RB1987

    RB1987 Junior Member

    Joined:
    Aug 24, 2013
    Messages:
    182
    Likes Received:
    62
    Gender:
    Male
    Occupation:
    Internet Marketing
    Location:
    Online
    Try to sell it here on BHW. You will not find a place like BHW to sell an eBook if the niche is make money online or any IM related product.
     
  3. siegmeyer

    siegmeyer Newbie

    Joined:
    Nov 1, 2014
    Messages:
    21
    Likes Received:
    0
    It's about investing and the stock market, so not sure BHW would be the place for it. Thanks for the tip though.
     
  4. mschum

    mschum Junior Member

    Joined:
    Feb 6, 2014
    Messages:
    194
    Likes Received:
    48
    Location:
    Arizona
    • Thanks Thanks x 1
  5. siegmeyer

    siegmeyer Newbie

    Joined:
    Nov 1, 2014
    Messages:
    21
    Likes Received:
    0
    Nice, great info on that thread. Will look more into it.
     
  6. Golonzo

    Golonzo Junior Member

    Joined:
    Feb 10, 2008
    Messages:
    103
    Likes Received:
    15
    You can promote your book to facebook groups. I tried it once, where I would join related facebook groups and make a post about my book(on amazon), it did drive around 10 sales. I didn't put much effort into it.
     
  7. siegmeyer

    siegmeyer Newbie

    Joined:
    Nov 1, 2014
    Messages:
    21
    Likes Received:
    0
    Yesterday and today I got 0 impressions on the bing ads. Not sure if bing was having a problem because the tool kept erroring out on me or if it was the negative keywords. I removed the 3 letter negative keywords.

    I added 4 pages of content to the site. Each page has at least 300 words of meaningful information that turns into a pitch for the ebook. I made sure to link to the other content on the site and did the usual SEO stuff.

    I added some additional keywords to the bing campaign based on the new content I added.

    To date stats:
    2 amazon sales
    1 email captured
    0 CB sales
     
  8. KevinK

    KevinK Junior Member

    Joined:
    Jul 24, 2008
    Messages:
    159
    Likes Received:
    87
    I wouldn't stop there... many ppl don't have time for books,
    especially ebooks. Hard cover books via mail, offline advertising,
    especially video courses or simple aWeber email memberships.

    If you think about it you'll do ok.
     
    • Thanks Thanks x 1
  9. siegmeyer

    siegmeyer Newbie

    Joined:
    Nov 1, 2014
    Messages:
    21
    Likes Received:
    0
    I do have a video version planned out. I was going to offer it along with the ebook.

    Current stats:
    Bing ads: 16 impressions, no click
    CB Sales: 0
    Amazon sales: 4, 3x0.99, 1x4.99
    Total earned: 2.80
    Total spent: $190

    I setup an amazon ppc campaign for the book. I chose products that were in the same niche on the same topic, but higher priced. I set the bid at $0.50. 1000 impressions, 1 click so far.
     
  10. siegmeyer

    siegmeyer Newbie

    Joined:
    Nov 1, 2014
    Messages:
    21
    Likes Received:
    0
    Changing the bing ads to reflect that what they will be seeing is an ebook really made a difference. Average page view time went from 10s to 47s. I got more impressions with fewer clicks which means they are more targeted clicks. Still no sales on CB.

    I changed the sales page. I had taken a template from OptimizePress which claims it converts, but obviously it doesn't. I changed the headline from offensive orange to a nice green. I also changed the text and I changed the color of the 'Get Started' button as well as the size. The page is much easier on the eyes and from the few people I asked to AB test, they all said the first page was abrasive and their attention went directly to the button and missed the headline. They also all said that the 2nd page was much easier on the eyes and the colors matched better and their attention went directly to the headline.

    Response? Average page view time went from 47s to over 2 minutes. Still no sales. But it looks like I'm getting closer.

    I reduced the book price to 7.85 instead of 24.99 to see what affect that has.

    I think I'm going to hold off on the PPC campaign because this weekend I'm starting a youtube channel for the book and I'm going to put out 5-8 videos with content based on the content on the site, useful information that leads into a sales pitch or mention of the book. I'm pretty familiar with YT and videos so I think I'll get a much better ROI from this.

    So far the Amazon PPC has not paid off. 1k impressions, 3 clicks 0 sales.

    On a side note, I do see a 8 different listings for /?hop=XXXX in the analytics which I assume is from CB affiliates. So there's that too. Looking like the sales page could use some work at this point.

    My only question is, should the YT videos point to the sales page or the Amazon page? So far I've made 4 sales on Amazon, none from the sales page.

    Still only 1 email captured, but no sale from it. I sent that person an email and asked if they would like a free copy in exchange for an honest review on amazon. Waiting to hear back.
     
    Last edited: Feb 6, 2015