I wrote an ebook. I want to sell my ebook. I don't know jack about IM. I'm currently on a journey to figure out how to sell copies of my ebook. I figured I'd document where I'm at here in case I get lucky and make a bunch of sales, I can share what I did right or if I crash and burn, I can share what not to do. If you have any thoughts on what I'm doing, please post them. I'm open to ideas and constructive criticism . To start, I'm at a disadvantage. I'm a hobbyist in the finance niche, but I do know how to trade stocks and options, perform technical and fundamental analysis and so on. But my career has been focused on something unrelated completely, so I have no resources to peddle my wares easily. My name is not known for anything related to finance or investing. I'm starting from scratch in a saturated niche. But my book is legit with step-by-step guide to implement a proven investment strategy. Product: 40 page ebook, step-by-step guide to implement an investment strategy Total spent: $88.50 Sales: 2 Total earnings: $0.70 Goal: Publish the book on amazon and sell it on clickbank via affiliates. Setup: After writing the book, I got a few different covers made up using fiverr. I made a few different versions of the ebook using various titles and subtitles. This way I can sort of a/b test on amazon but also so I can sell on CB without making affiliates mad by also selling on amazon. Amazon: I have published two book. One for $0.99 and one for $4.99. So far I've made 2 sales with no advertising effort. My royalties are $0.70 so far from selling 2 copies of the $0.99 book. I'm not yet sure what I want to do with Amazon other than just leave it there and get organic sales. I'll come back to this. Amazon has PPC, but I don't know much about their network/setup yet. ClickBank: I built out a sales page based on a template I saw on OptimizePress. I thought it looked nice and was modern, but also easy to copy. OptimizePress claims it converts well. We'll see. I setup mailchimp to handle email captures. Strategy: Get traffic to the sales page. There is an option to buy and an option to download a free sample chapter. To get the sample chapter, you have to give an email address. This way I can build a list for later use if I end up doing so. The obvious end goal is to get them to purchase the book. I signed up with CB and got my product approved and in the marketplace. It's listed at $24.99 with 75% to affiliates Day 1: Bing ads I've been lurking around these forums for a while and see a lot of people saying they have success with bing ads. So I decided to try bing ads. I've tried ppc campaigns in the past but I'm just not good at them. So I had bing look at my site and suggest keywords. They all looked good to me, so I added the ones I liked and set prices. After playing around and learning the tools I got my ads to start showing up. My daily budget is $10 and I was competitive on the bids. The ads had titles with keywords in them and ad text describing how easy it was to achieve said keyword. I setup for search and content. I was getting clicks. I got just over 1k impressions and 18 clicks averaging $0.55 per click. No sales. Fiverr I paid for a fiverr gig for someone who would promote the product via his massive social network resources. I figured it couldn't hurt. Still waiting to see anything from it. Day 2: Bing ads Before I even woke up, bing had exhausted my daily budget with only 10 clicks. No sales. Analytics says the majority of people spent < 10 seconds on the page and then left. Obviously I'm not doing it right. I stopped the campaign. I got a piece of paper and thought about my target audience. The book was meant for novice investors looking to earn monthly income. So I thought about what questions they might ask google when starting out. This led me to narrow the keywords I bid on. Now I have about ~7 keywords instead of ~20. Since I was getting clicks, I thought that maybe people clicking the ad were getting the wrong impression when hitting the site so I decided to make sure the ad titles included 'eBook' so that the person clicking on the ad knows it will be a site about an ebook. I also decided to restrict the ads to content to further ensure the clicker is interested in the subject. Since I'm not good at IM or PPC, I started looking around more about how to optimize PPC campaigns. Negative keywords was the biggest thing that jumped out. So I set out to discover. I found some tools and found a ton of unrelated keywords that come up along with my keywords. I added around 50 negative keywords to the campaign. The new campaign was setup this morning, so I'm still waiting for bing to get it into rotation. No stats yet. Plan: Wait a day or two and evaluate how it's going. If it's too slow, I'll try to go with search results and content instead of just content.