Hi all, I decided that I'd like to document my journey, and what better place to do it than here on BHW? I've spent the last 2 months devouring everything I could find on this site. I found BHW while doing research into how to promote an offline business I set up with my uncle (unfortunately, in a competitive niche - too competitive for a beginner). After reading every method thread I could find, I've found that (since the beginning), it has been the Local SEO method that I'm drawn to. To clarify, I mean ranking for a local keyword and renting the site, or selling leads. On Renting Vs. Selling leads - I'm not sure of the best way to do this. I feel Renting is easier to set up, as you can import their testimonials and their info etc. but is a harder sell. While in lead generation, its easier to sell, but I'm still rather unclear as to how to gain trust with the discerning customer (i.e. without background information, testimonials, social media accounts etc.). On the above count, I have decided I've had enough of reading and just want to jump in and try to make some money, and figure it out as I go. [Results are from KWfinder.com] The terms I'm going for are: [City] + Plumbing = 210 Searches/Month - CPC $4.55 - PPC 31 - Difficulty 17 Plumber + [City] = 173 Searches/Month [City] + Plumbers = 70 Searches/Month Plumbers in [City] = 70 Searches/Month Plumber in [City] = 30 Searches/Month Total = 550 Searches/Month For these search terms, the majority of front page results are Yell or Thompson Local. There is one EMD which is a plumbing parts supplier rather than actual plumbers. Not much competition around. Step 1 - Register Domain [DONE] I've registered the clean domain "[City]-plumbing.com" for around $15. I'm using hosting I already have. Step 2 - Design Website [TO DO] This is where I must decide to set up for renting (create dummy info, get to Page1, make a deal and put in real info) or lead generation (no info whatsoever, just generic webpage). In the absence of advice, I'm going to do the following: Create a blank website optimised for lead generation via an email contact form. Attempt to rank (by free methods only! Web2.0s mainly) If website doesnt rank due to lack of content, location citations etc then I'll redesign the page with some dummy info and try to get it to rank that way If it ranks, but creates no leads, then same solution as above. If it ranks and is creating leads, improve the lead generation. Step 3 - Rank Website [TO DO] ...TBC That's my introduction post! I'd be very keen to hear advice from everyone! Thanks!