Journey to Reaching $100 profit a day with Native Ads

DTjai

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Hey guys,

Native ads have caught my attention lately and that's why I have been experimenting with them for around 2-3 weeks now(as a complete beginner at this)..

With this journey I am going to learn more about native ads and gain some knowledge from more experienced members while inspiring beginners as well (while flexing a bit if it goes well :p).

Some stats for you guys to look at and enjoy.

Preparation week 1-2
Visits: 599
Clicks: 144
Conversions: 3
Revenue: $76
Cost: $78
Profit: -$2
ROI: -2.63%

The day before yesterday
Visits: 161
Clicks: 42
Conversions: 2
Revenue: $51
Cost: $41.81
Profit: $9.19
ROI: 21.97%

Yesterday
Visits: 164
Clicks: 42
Conversions: 0
Revenue: $0
Cost: $47.08
Profit: -$47.08
ROI: -100%

Total spent + revenue = -$187 + $127 = -$60


My work method is: Ads -> Prelander -> Offer lander

It's a cod offer that pays me based on sales.

What I have done till now: I have optimized the campaign by removing low performing ad creatives based on ctr%.

Same goes for website ID that provides low ctr%.

My biggest tips so far are:

  1. Test multiple ad creatives and remove the ones who are under performing (low ctr% imo)
  2. Don't increase your bids in order to gain more traffic if you get conversions (I did it and all it did was increase my cost A LOT while clicks stayed about the same.)
My plan for today is to get my 2nd campaign approved and create more ads for the first one by split testing images and headlines.

Any feedback or tips would be appreciated and enjoy the ride.
 
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DTjai

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Update #1:

Yesterday the cost has been greatly decreased with the amount of clicks increasing. With this kind of cost I can run ads for 2 days and breakeven with only 1 conversion instead of needing 2 per day to breakeven.

Visits: 131(-34)
Clicks: 55(+13)
Conversions: 0
Revenue: $0
Cost: $11.81(-$35.27)
Profit: -$11.81
ROI: -100%

I have also created a 2nd campaign and target another geo with campaign 1.

Surely the next conversion is about to happen today.
 

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BHPhil

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Very interesting! Are you using any tools for research/tracking/cloaking? Keep us updated and good luck!

Cheers
 

DTjai

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Wish you good luck :cool:

keep this thread updated. good luck!

Thanks guys!
Very interesting! Are you using any tools for research/tracking/cloaking? Keep us updated and good luck!

Currently using Bemob as tracker with no cloaking. I'm using Anstrex as a tool as well.
Cheers

Will follow!! What niche are you in?
Currently in weightloss niche.


Update #2

This weekend was a success! At least for campaign 1. I am going to stop campaign 2 now to focus on campaign 1.

Campaign #1

Visits: 289
Clicks: 72
Conversions: 1
Revenue: $25.5
Cost: $22.55
Profit: $2.95
ROI: 13.06%

Campaign #2

Visits: 156
Clicks: 14
Conversions: 0
Revenue: $0
Cost:$14.11
Profit: -$14.11
ROI: -100%

Plan: Open up widget ID and some other adverts in order to get more data before blocking things.
 

DTjai

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Which network are u using for native ads

Sorry, can't give away my traffic source.

Update #3


Campaign #1

Visits: 910 (798 unique) <<<< Why the 100 difference??
Clicks: 173 (157 unique)
Conversions: 5 (2 confirmed, 2 on hold, 1 rejected)
Revenue: $51
Cost: $74.52
Profit: -$23.52
ROI: -31.56%

Today I have unblocked some of my widgets and ads in order to receive more data and as well target more devices which in return increased my budget spend by a LOT as you can see.

Waiting to see if I can get the 2 orders on hold to approve by tomorrow which would push me into the green today.

Anyone know why I got around 100 duplicate clicks and where I can see where they come from?
 
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Kuzim

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Nice, i like when make journey with information about costs , good job
 

DTjai

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Very interesting! Are you using any tools for research/tracking/cloaking? Keep us updated and good luck!

Cheers

Forgot to answer you but I am using Anstrex for research, Bemob for tracking and no cloaking.

Update #5

The last 3 days I have been experimenting with targeting more devices like smartphones and the results are.. not so good. Not sure if mobile just performs worse than desktop but it seems so..

I removed 1 OS version for now and if mobile won't perform again I will stop them altogether. Also reduced the amount of ads from 24 to the best performing 6 to see how that impacts ROI.

3 day stats:
Visits: 1856
Clicks: 420
Conversions: 0 (3 on hold, 3 declined)
Revenue: $0
Cost: $151.66
Profit: -$151.66
ROI: -100%


Overall very discouraging... hopefully today will be better.
 

Leader777

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Good luck. Unfortunately u have to burn some money for data but don't spend a lot on a placement if it don't convert for u, blacklist the shitty traffic.Good that u use a tracker ( people that are new Into media buying and don't use a tracker should learn from this journey.
 

DTjai

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Good luck. Unfortunately u have to burn some money for data but don't spend a lot on a placement if it don't convert for u, blacklist the shitty traffic.Good that u use a tracker ( people that are new Into media buying and don't use a tracker should learn from this journey.
Thank you! That is certainly true, but the data you get is golden. I believe 100% that without a tracker you will NEVER BE PROFITABLE LONG TERM.

UPDATE#6

As you might have noticed my updates are not daily anymore. This is mostly because I am learning and optimizing the campaign and having more data to update is better in my opinion.

6 day stats:
Visits: 4214
Clicks: 981
Conversions: 4 (19 on hold, 6 declined)
Revenue: $102
Cost: $354.44
Profit -71.22%

1. As you can see on the surface level a -71% ROI might seem bad but I am gaining a lot of new conversions who need to be approved. I believe that even if I get only a 50% approval rate on those 19 (I think I will get more) I will be very close to a green campaign overall. I JUST FEEL IT, I AM SO CLOSE TO A BREAKTHROUGH.

2. The number 1 big thing that changed tripled the amount of conversions I got was..

.. to turn off day parting. As a beginner promoting cod offers I was turning off my ads every single time the call center in the country would close as well. WHAT A BIG MISTAKE THAT WAS.

People come home after work and browse their phones and pc all night. Why I ever thought it was a good idea is beyond me. The people at the call center will just call them back when the next work day start. This realization alone tripled my conversions the last 3 days from 0-2 a day to around 6 a day. INSANE.

3. In the last update I thought mobile was terrible but it seems like I judged too quickly. Removing a certain OS made it a lot better. I am focusing 90% on MOBILE right now.

Also I am starting to see positive roi appear in my tracker, the data is starting to show which ads are profitable, which widgets are profitable and same for browses and OS.

4. I fixed a problem with utmsandbox which caused me not to get data from widget id so I can start to remove budget eaters there as well.

The Plan
5. At the moment I have 2 landing pages and 4 offers, I am going to focus on only the best one and try to optimize the landing page to turn this campaign GREEN.

This will be done using the heat map and recordings from Hot Jar. I have already collected some data and plan on using it today.

6. Furthermore I will keep reducing budget eating ads and widgets/browsers/os.

That's it! Let me know what you guys think and if this is helpful to follow along.
 

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Ernestismyname

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Very impress results. I'm in the same boat as you and although I've gotten conversion my rejection rate is high. Do you have any tips on how to decrease that? Also, how much is your budget?
 

DTjai

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Very impress results. I'm in the same boat as you and although I've gotten conversion my rejection rate is high. Do you have any tips on how to decrease that? Also, how much is your budget?

What do you call high? My acceptance to rejection rate is about 50%. I believe promoting cod offers is mostly about good ads that catch the attention then letting your lander (most important imo) do the work before redirecting to the offer.

Do you create the landing pages yourself or swipe them from the network/spy tools?
 

Ernestismyname

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What do you call high? My acceptance to rejection rate is about 50%. I believe promoting cod offers is mostly about good ads that catch the attention then letting your lander (most important imo) do the work before redirecting to the offer.

Do you create the landing pages yourself or swipe them from the network/spy tools?
.

I swipe them from a spy tool. The thing is I get conversions but 80-90% get rejected. I got 8 conversion but only 1 got approved.
 

DTjai

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.

I swipe them from a spy tool. The thing is I get conversions but 80-90% get rejected. I got 8 conversion but only 1 got approved.
Spying is good to see what your competition is doing, I did the same.

Have you used a tracker and see where the traffic comes from? Are you tracking which ad, lander or website sends the traffic that gets rejected? Are they the same website or different ones? If they come from the same ad/lander/website it might be time to swap that one out.
 

Ernestismyname

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Spying is good to see what your competition is doing, I did the same.

Have you used a tracker and see where the traffic comes from? Are you tracking which ad, lander or website sends the traffic that gets rejected? Are they the same website or different ones? If they come from the same ad/lander/website it might be time to swap that one out.

Ok, thank you for the tips. Will take a second look at the campaign and relaunch it. Happy to se someone doing something similar!
 
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