Daddykins
Senior Member
- May 2, 2017
- 1,183
- 841
"07/10/20 Updating this thread. I've come a long way. Remember, a journey is a journey. I fell out from the journey thread, being stupid. Insecure with my sales and service. I even got covid.
I'm here to tell you, you're the shit. My mental game has changed. I am still the same person, but I don't make excuses anymore. I am still slowly developing myself into the man I want to be. I'm not even going to read what my posts and comments were on this thread.
At the end of the day, I laid out my services. What I had experience with. What I was confident with. Social Media Management. I made packages at different price points. I targeted a niche that had money and knows about social media (who doesn't in today's world?). I said fuck it. I started cold emailing again. Tested different copy. I've got something that works. Not only that, but instead of being a bitch like I used to be, I have confidence. It's difficult to make calls, but I do it. That's what being a man is, being uncomfortable and accepting it.
If there's a problem, I look at it and fix it.
I've had 2 calls now and just sent 1 proposal and am sending another 1 tonight. Both are interested in social media management.
The calls went well. I found out what I need to work on on each call. The first one went super well. The second one was worse, but it gave me a lot of insight to improve on next time.
I will send these two proposals and have a follow up call with them. I am still setting up more appoints from emails and am following up with people who I've sent my portfolio.
I am ONLY focusing on social media management sales. If a client can be upsold, I will upsell them. But I am only focusing on social media game. I will update where I can.
A year from now I will be looking back at this journey. Making $10k a month and reaching new heights and working on different goals.
But this is my beginning."
I'm opening this thread as something to make sure I don't quit. And a reminder to keep pushing. Cold outreach, sales is very uncomfortable. For the next months I will be
1. Optimizing my full sales process
2. Managing my time and schedule better to relieve stress
3. Getting more socially comfortable with prospects
4. Quitting porn
5. Building my agency from the ground up
For the past three years my full income is from IM. Though agencies outsource work to me, so the clients I work for don't know anything about me or my agency. I want to change that. But as you know, getting sales is easier said than done. I don't have any referrals. All my contacts at first will be completely cold.
My plan is to promote organic local marketing. So local SEO, reviews management, and business listing optimization. These are ,IMO, the first thing any local business should work on. Then outsource services like PPC, social media management, web design as an upsell.
How do I plan on getting clients? I do cold email outreach. It works. It matters how you do it I think. You have to have the right spin, the right target emails, or none of it will work. I was promoting social media management through cold email and get about 5-10 warm leads per day. Unfortunately I'm not a social media guy (content), so I've been trying to find another agency to off hand those to (if interested, I have JV on here
)
So I've decided to go with promoting my SEO services instead through cold email. I have a VA who helps me and the past 2 weeks I have been testing different approaches. I've found one that has got me 4 interested leads, so will be testing this more. These 4 guys are entering my pipeline.
The sales process aka pipeline will go like this: (I've taken a ton of info on sales from BHW and this is the best process I think to start off with is).
1. Cold email
2. Warm lead to setup a call
3. Find a few keywords, a bit of info about competition
4. Hop on the call, ask a few questions to see if they're a good fit
5. Most of the time, they'll ask what we're trying to offer. I won't say SEO, but instead say we're a full scale marketing agency that specializes in local work. Generating more business and reviews.
6. Setup a time for another call to go over competition research + strategy
7. I will research their competitors. Check keywords, what they're doing wrong. Offer solutions and prepare a doc.
8. Send comp research + hop on our scheduled call and ask for the sale
Sounds easier than it is. Though I like this approach. And they're pretty warm from the cold email, so they at least know what I'm trying to offer. Specifically the email says something like "generate more local clients". I will be optimizing this throughout testing so we'll see how the process goes the first few times.
I'll be posting here every few days with updates. This will be more of a "growing my agency from zero to hero" thread, but sales is the gist of it.
Feel free to ask any questions. I won't give away the niche I'm targeting or any of my scripts.
Here's also a few quotes from another thread that I thought were really helpful:
I'm here to tell you, you're the shit. My mental game has changed. I am still the same person, but I don't make excuses anymore. I am still slowly developing myself into the man I want to be. I'm not even going to read what my posts and comments were on this thread.
At the end of the day, I laid out my services. What I had experience with. What I was confident with. Social Media Management. I made packages at different price points. I targeted a niche that had money and knows about social media (who doesn't in today's world?). I said fuck it. I started cold emailing again. Tested different copy. I've got something that works. Not only that, but instead of being a bitch like I used to be, I have confidence. It's difficult to make calls, but I do it. That's what being a man is, being uncomfortable and accepting it.
If there's a problem, I look at it and fix it.
I've had 2 calls now and just sent 1 proposal and am sending another 1 tonight. Both are interested in social media management.
The calls went well. I found out what I need to work on on each call. The first one went super well. The second one was worse, but it gave me a lot of insight to improve on next time.
I will send these two proposals and have a follow up call with them. I am still setting up more appoints from emails and am following up with people who I've sent my portfolio.
I am ONLY focusing on social media management sales. If a client can be upsold, I will upsell them. But I am only focusing on social media game. I will update where I can.
A year from now I will be looking back at this journey. Making $10k a month and reaching new heights and working on different goals.
But this is my beginning."
I'm opening this thread as something to make sure I don't quit. And a reminder to keep pushing. Cold outreach, sales is very uncomfortable. For the next months I will be
1. Optimizing my full sales process
2. Managing my time and schedule better to relieve stress
3. Getting more socially comfortable with prospects
4. Quitting porn
5. Building my agency from the ground up
For the past three years my full income is from IM. Though agencies outsource work to me, so the clients I work for don't know anything about me or my agency. I want to change that. But as you know, getting sales is easier said than done. I don't have any referrals. All my contacts at first will be completely cold.
My plan is to promote organic local marketing. So local SEO, reviews management, and business listing optimization. These are ,IMO, the first thing any local business should work on. Then outsource services like PPC, social media management, web design as an upsell.
How do I plan on getting clients? I do cold email outreach. It works. It matters how you do it I think. You have to have the right spin, the right target emails, or none of it will work. I was promoting social media management through cold email and get about 5-10 warm leads per day. Unfortunately I'm not a social media guy (content), so I've been trying to find another agency to off hand those to (if interested, I have JV on here
)So I've decided to go with promoting my SEO services instead through cold email. I have a VA who helps me and the past 2 weeks I have been testing different approaches. I've found one that has got me 4 interested leads, so will be testing this more. These 4 guys are entering my pipeline.
The sales process aka pipeline will go like this: (I've taken a ton of info on sales from BHW and this is the best process I think to start off with is).
1. Cold email
2. Warm lead to setup a call
3. Find a few keywords, a bit of info about competition
4. Hop on the call, ask a few questions to see if they're a good fit
5. Most of the time, they'll ask what we're trying to offer. I won't say SEO, but instead say we're a full scale marketing agency that specializes in local work. Generating more business and reviews.
6. Setup a time for another call to go over competition research + strategy
7. I will research their competitors. Check keywords, what they're doing wrong. Offer solutions and prepare a doc.
8. Send comp research + hop on our scheduled call and ask for the sale
Sounds easier than it is. Though I like this approach. And they're pretty warm from the cold email, so they at least know what I'm trying to offer. Specifically the email says something like "generate more local clients". I will be optimizing this throughout testing so we'll see how the process goes the first few times.
I'll be posting here every few days with updates. This will be more of a "growing my agency from zero to hero" thread, but sales is the gist of it.
Feel free to ask any questions. I won't give away the niche I'm targeting or any of my scripts.
Here's also a few quotes from another thread that I thought were really helpful:
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