Thanks Luuuna, you deserve some cred for what I accomplished. Read about ads for a few weeks + this whole thread and I tested some FB ads. First ad: $20 total, $5/day - Got one sale and broke even. Next ad that I started 2 days ago with the same budget: That's yesterday with only $5 spent. 5 sales. Pretty damn sweet! Problem though, today: 52 visits, 1 sale. Very confusing. I saw that other people seemed to have the same issue, that the sales drops a lot on random days. So to my questions: What should I do from here to scale it? Duplicate the ad and do a higher daily budget? It's $5 at the moment. Why did my sales drop so much from one day to the next? Any clues? Aliexpress blocked me out when trying to fulfill orders, saying "For security reasons blabla, verified blabla 'My Appeal' something" - I did do what they asked, provided ID and bank stuff. Still haven't heard anything even though Aliexpress told me they would put an "urgent" note on my case when I chatted with them. How long did it get fixed for you? I think you mentioned you ran into the same issue. I need to fulfil my damn orders. Thanks in advance, and good luck!