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Journey to 100k monthly uniques

Discussion in 'My Journey Discussions' started by tasburrfoot, Sep 7, 2016.

  1. tasburrfoot

    tasburrfoot Regular Member

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    Quick background on the situation I’m inheriting:

    A highly successful brick and mortar company based locally, has just decided to revamp their website(previous website appears as if it was designed circa 1990..) to a magento based e-comm site. With this change, they’ve realized they needed some SEO done, and began looking around at which point I contacted the owner, didn’t blow smoke up his ass guaranteeing a rank 1 by next week, and laid out some of the current weakness’, some short term and long term objectives, and I was awarded the position.

    Rather than being paid $X.XXX per month for SEO services, we’ve reached an arrangement of a commision basis - essentially anything coming into the website is considered my sale, which puts me in a position of vested interest, short and long term. Current physical sales are at around 1.6-1.7mill annually (products are marketed Canada wide, through Home Depot’s, Home Hardware, Rona etc. you get the point), so there is some huge room for growth and expansion into the online market.

    My goal is to reach 100,000 monthly uniques within the first year

    The current state of affairs
    Currently, the page is receiving about 150 uniques a month - I’ve got a looooong way to go.

    DA is currently at 40(not bad, all things considered).

    Online presence is null, no social media accounts at all.

    External links - according to Moz, there are 180 existing. There are a LOT of product mentions around the web, pretty much every major news source has mentioned the product by name atleast once - unfortunately the article’s don’t have much keyword relevance, and don’t contain a link to the website(didn’t exist at the time, is my assumption).

    Onpage is currently… in a state.

    The good news!
    Doing an analysis of the competition was very inspiring.

    The product itself has only one major competitor. Their SEO is also in a sorry state.

    The top ranking sites in the associated keywords, aren’t niche related; they are site’s like askhelpdesk dot com, etc. with a single post/blog article containing the keywords.

    My TODO list currently
    -Fix onpage SEO
    --add interlinking
    --Fix page titles for relevancy
    --fix broken links, and remove/edit duplicate content
    --Update meta tags, including description(maybe keywords, but is this really necessary?)

    -Establish social media presence
    --Create accounts on facebook, twitter, linkedin, and google+
    --Make regular posts on each platform, advertising the new products/promotions, and discussing industry related issues.

    -Backlinks, Backlinks, Backlinks!

    -Attempt to contact authors/content providers of articles that don’t contain a link, only the product content and see if they can update.

    -Start analyzing keywords, and long tails and possibly get into adwords for some quick traffic while building the organic traffic.

    -Considering listing the products on a PPS basis with an Affiliate network.

    -I'm sure I'm missing a lot of things that I've got written down somewhere on my desk/in my office, and I'll update when it's not 2AM.


    I’ll update this page once a week, with metrics, what’s working & what’s not, as well as new TODO’s.

    Got any suggestions, or comments? I’m all ears(eyes, I suppose)!
     
  2. Gosocials

    Gosocials Jr. VIP Jr. VIP

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  3. tasburrfoot

    tasburrfoot Regular Member

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    Thank you!

    Got my weekly report from Moz... So, there's a developer working on the Magento functionality, while I am attempting to fix things, and jesus...

    [​IMG]
     
  4. stack paper

    stack paper Jr. VIP Jr. VIP

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    Ugh Magento.. I don't envy you! Been there, done that.. Generally a nightmare. Feel free to hit me up if you have any questions or advice. Done a ton of work with brick & mortars who also sell online.
     
    • Thanks Thanks x 1
  5. hammad latif

    hammad latif Junior Member

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    Great,Good luck with your journey,
     
  6. tasburrfoot

    tasburrfoot Regular Member

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    Alright, so I got off to a really late start on this journey tbh, but it's time to provide some more information.

    1) KW's were were all NA, other than the brand nothing was appearing on the SERPS as of two weeks ago. Today I've got several page 2's, that I'm pushing for page 1, just waiting for some third party indexing to happen.
    2) Traffic was incredibly low. GA was showing 8 unique visits daily(240 a month, lol).. After the past two weeks it's still pretty rough, but it's exponentially higher at about 90 uniques a day(2700 a month).

    While battling with Magento, I've come across an issue that without a good Robots.txt you're hurting yourself pretty severely, I made a post about that here https://www.blackhatworld.com/seo/spammy-internal-links.886961/

    I'm hoping by replacing my existing robots, and reindexing I'll be able to get those KW's off of page 2 and onto the first page. These KW's are low-medium comp.

    My high comp KW's are starting to appear, just pretty far down the list(page 10 on average), but I've been working on building a solid backlink profile, to inner category pages with decent content as opposed to pushing product pages with thin content, I'm hoping to see some more movement on this.

    I'll post my next update when I see the results of the robots fix.