Quick background on the situation I’m inheriting: A highly successful brick and mortar company based locally, has just decided to revamp their website(previous website appears as if it was designed circa 1990..) to a magento based e-comm site. With this change, they’ve realized they needed some SEO done, and began looking around at which point I contacted the owner, didn’t blow smoke up his ass guaranteeing a rank 1 by next week, and laid out some of the current weakness’, some short term and long term objectives, and I was awarded the position. Rather than being paid $X.XXX per month for SEO services, we’ve reached an arrangement of a commision basis - essentially anything coming into the website is considered my sale, which puts me in a position of vested interest, short and long term. Current physical sales are at around 1.6-1.7mill annually (products are marketed Canada wide, through Home Depot’s, Home Hardware, Rona etc. you get the point), so there is some huge room for growth and expansion into the online market. My goal is to reach 100,000 monthly uniques within the first year The current state of affairs Currently, the page is receiving about 150 uniques a month - I’ve got a looooong way to go. DA is currently at 40(not bad, all things considered). Online presence is null, no social media accounts at all. External links - according to Moz, there are 180 existing. There are a LOT of product mentions around the web, pretty much every major news source has mentioned the product by name atleast once - unfortunately the article’s don’t have much keyword relevance, and don’t contain a link to the website(didn’t exist at the time, is my assumption). Onpage is currently… in a state. The good news! Doing an analysis of the competition was very inspiring. The product itself has only one major competitor. Their SEO is also in a sorry state. The top ranking sites in the associated keywords, aren’t niche related; they are site’s like askhelpdesk dot com, etc. with a single post/blog article containing the keywords. My TODO list currently -Fix onpage SEO --add interlinking --Fix page titles for relevancy --fix broken links, and remove/edit duplicate content --Update meta tags, including description(maybe keywords, but is this really necessary?) -Establish social media presence --Create accounts on facebook, twitter, linkedin, and google+ --Make regular posts on each platform, advertising the new products/promotions, and discussing industry related issues. -Backlinks, Backlinks, Backlinks! -Attempt to contact authors/content providers of articles that don’t contain a link, only the product content and see if they can update. -Start analyzing keywords, and long tails and possibly get into adwords for some quick traffic while building the organic traffic. -Considering listing the products on a PPS basis with an Affiliate network. -I'm sure I'm missing a lot of things that I've got written down somewhere on my desk/in my office, and I'll update when it's not 2AM. I’ll update this page once a week, with metrics, what’s working & what’s not, as well as new TODO’s. Got any suggestions, or comments? I’m all ears(eyes, I suppose)!