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Journey to £100/day Proft (FB Adverts, Shopify, AliExpress)

Discussion in 'My Journey Discussions' started by jerbert-twenty, May 12, 2017.

  1. jerbert-twenty

    jerbert-twenty Newbie

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    After lurking for 8 months, I've decided it's time to give this a real shot.

    I'm following huge successes seen on threads in this (can't link b/c I'm a newbie..) and videos like these:



    The Strategy:
    • Find hot product I think will sell like fire (can be niche or broad)
    • Markup 60% - 100% on my Shopify store
    • Promote with high-quality Facebook Video and Image ads, pushing for impulse buys.
    Steps so far:
    • Set up Shopify store with a stack of conversion enhancing apps (Hurrify, Best Currency Converter)
    • Found two product on AliExpress: one slightly niche, one general.
    • Two ad sets for each product: £5/day limit on each one.
    • Ads optimised for conversion via Facebook pixel.
    I've targeted in various ways - nothing much is happened yet: the ads only went live last night. And it's only spent £0.66... 32 visits to my store...

    I'm anticipating to sink up to £300 into ads before I find anything worthwhile.... Unless you think I should be more strict?

    I'll be checking in here every other day with how it's going. Really keen to hear any tips you have and to share any knowledge I pick up!

    About me:
    24 y/o guy who wants to break free from the 9-to-5 (8 to 6 in my current job..). I've held jobs in journalism, marketing, analytics and - while some are great fun - I know in the long term I want to work for myself. 3 year goal: pack up shop and move to sunny Montenegro.
     
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  2. alwaystoday

    alwaystoday Junior Member

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    nice good luck, are you going to make the video ads yourself, i.e. appear in them? Also was your traffic unique ? sounds like you're off to a great start if you've managed to get 32 people visit your store for £0.66!
     
  3. BirdyHere

    BirdyHere Newbie

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    Goodluck on your journey friend!
     
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  4. jerbert-twenty

    jerbert-twenty Newbie

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    No sales though! If it goes up to £5 without any conversions, I'm going wrong! (£4 product, selling for £11).

    I haven't shot the videos myself: I edit them together based on existing videos.

    I own a few of the niche products I am planning to sell, so I will make some videos for them myself. It's always good to use your own footage.
     
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  5. yesyoucan1

    yesyoucan1 Registered Member

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    Nice.

    You have to spend at least the double of your expected profit to see if it works.
     
  6. jerbert-twenty

    jerbert-twenty Newbie

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    Alright guys,

    Results after one night:
    Product 1: $20 spent on ads
    Product 2: $20 spent on ads
    Product 3: $10 spent on ads.

    No sales. 33 add to carts. 7 reached checkout.

    I think there may be something wrong my checkout process - I shall investigate. Has anyone had a simiar problem?

    Almost all my 'reached checkout' customers are with 'Product 2', which I buy for $40 and sell for $80. But if the cost per conversion is that high, it won't be worth it.

    [​IMG]

    [​IMG]
     
  7. alwaystoday

    alwaystoday Junior Member

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    If you're not already it might be useful to start building your list, get their email then follow them up, "noticed you didn't purchase, anything we can help with etc,. “ Maybe integrate some kind of live chat too, in case they have questions during checkout, also ofc make sure checkout is as optimised as you can make it for conversions, maybe look at other sites and their checkout processes see if you can borrow any competitor good practice. Also are there any non transparent additional fees at checkout maybe scaring your punters off?
     
  8. jerbert-twenty

    jerbert-twenty Newbie

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    Thanks for input, I implemented some of you suggestion and it seemed to work! We have....

    SALE #1: £60.00

    Which makes it:

    Income
    £60 - 1 order of non-niche Product 1

    Costs
    £25 FB Ads on Product 1 (1 sale)
    £25 FB Ads on Product 2
    £10 FB Ads on Product 3
    £0 Fb ads on Product 4
    £30 on actually shipping Product 1

    Total: £30 LOSS

    But we're still testing a lot of products and my live chat is BLOWING UP.

    I'm getting a lot of people from a Spanish speaking country asking 'how do I buy this product' - as if they can't see the 'add to cart' and 'checkout' buttons.. Any ideas why?
     
    Last edited: May 13, 2017
  9. wya

    wya Newbie

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    Do you think people are googling your product after clicking the add/ adding to cart/ reaching checkout... then seeing a cheaper price elsewhere?
     
  10. jerbert-twenty

    jerbert-twenty Newbie

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    I think that's possible.

    No more sales: ad spend on product 1 up to £50. (£25 more loss..) I've paused the other two as they are clearly not working out.

    I'm going to launch some very niche apparel products. Not quite sure where to order a s ship them from. Does anyone have a good suggestion?
     
  11. jerbert-twenty

    jerbert-twenty Newbie

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    Back again... not very good news. No more sales. Lots of visits, TONS of engagement on my better product, but just couldn't drive the sales so I have paused it.

    I have about 10 abandoned checkouts, so I'm going to follow up with emails. Any help would be great.

    upload_2017-5-15_19-59-28.png

    The only still active Facebook campaign (Product 4) is a beauty product which i'm still testing for viability - I'm targeting at young women in the US who have to like two specific beauty pages. Since I made it specific the spend hasn't gone up - I guess I just need to give it time?

    I'm going to read these forums a lot more to get better at this. So far I'm £130 down... most people have at least 2 sales at this point.

    upload_2017-5-15_19-51-12.png

    The live chat was used a lot - it also led to some pretty funny conversations. AND many of the conversations were in spanish - it actually helped me learn some words. Here's a good one:

    upload_2017-5-15_19-56-3.png
     
  12. LosPollos

    LosPollos Jr. VIP Jr. VIP Premium Member

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    That chat at the end was pretty funny. Following to see how you get on with this issue - maybe they're googling the product and seeing the aliexpress page as was mentioned above? What do you see when you google your product in general terms?
     
  13. ckz114

    ckz114 Registered Member

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    Good luck op, starting my journey today :)
     
  14. Classic Men

    Classic Men Regular Member

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    what payment methods do you use
     
  15. jerbert-twenty

    jerbert-twenty Newbie

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    Currently PayPal. I used to have the Shopify default payments but it always showed the checkout in £GBP - which I couldn't figure out how to change.

    Is there something I'm doing wrong?
     
  16. jerbert-twenty

    jerbert-twenty Newbie

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    Haha yes I'll try to find some other funny ones.

    Perhaps they are - when you Google my product you see it listed on other sites for about 33% less. I reduced the price a bit today and SURPRISE I made an extra sale, which is nice. It means I'm not so much in the red.

    I'm now only £100 down, which isn't too bad at all.
     
  17. Mcney

    Mcney Junior Member

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    Worth trying out Insta ads at the moment, not sure if it's just me but I'm actually somehow averaging 0.01/cpc at the moment.
     
  18. jerbert-twenty

    jerbert-twenty Newbie

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    That's a great idea. I'm going to make another ad set just focusing on that.

    Are you getting many conversions?
     
  19. Mcney

    Mcney Junior Member

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    I put my ads together through Insta itself, very simple. You don't exactly need an established page either as Insta will link directly to your site and not to your acc.

    Unfortunately I'm not tracking my conversions but I have noticed a huge spike in orders so I'm happy to carry on with my campaign.
     
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  20. Classic Men

    Classic Men Regular Member

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    Do you accept Credit Card payments?