After lurking for 8 months, I've decided it's time to give this a real shot. I'm following huge successes seen on threads in this (can't link b/c I'm a newbie..) and videos like these: The Strategy: Find hot product I think will sell like fire (can be niche or broad) Markup 60% - 100% on my Shopify store Promote with high-quality Facebook Video and Image ads, pushing for impulse buys. Steps so far: Set up Shopify store with a stack of conversion enhancing apps (Hurrify, Best Currency Converter) Found two product on AliExpress: one slightly niche, one general. Two ad sets for each product: £5/day limit on each one. Ads optimised for conversion via Facebook pixel. I've targeted in various ways - nothing much is happened yet: the ads only went live last night. And it's only spent £0.66... 32 visits to my store... I'm anticipating to sink up to £300 into ads before I find anything worthwhile.... Unless you think I should be more strict? I'll be checking in here every other day with how it's going. Really keen to hear any tips you have and to share any knowledge I pick up! About me: 24 y/o guy who wants to break free from the 9-to-5 (8 to 6 in my current job..). I've held jobs in journalism, marketing, analytics and - while some are great fun - I know in the long term I want to work for myself. 3 year goal: pack up shop and move to sunny Montenegro.