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Journey to $10,000 per month publishing mobile games

Discussion in 'My Journey Discussions' started by YouTookMyStapler, Dec 14, 2016.

  1. YouTookMyStapler

    YouTookMyStapler Newbie

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    I just recently started my first mobile game company and I thought starting a journey thread could help me with the process. I'm not a developer but I've worked in the app industry for the last few years and decided having my own business would be more fun.

    I publish Android and ios games for Indie developers that need help with marketing among other things. Basically the developers and my company split the revenue of each game. We haven't released any games yet but we have signed deals with 3 game developers.

    We're going to release the first game right before Christmas because it's a Christmas themed game and it's not really feature worthy anyways honestly. For marketing, we're going to try to hit social media hard with FB ads (not cpi), our various IG and FB acoounts/pages, group posting, shoutouts, etc. We have some other non social media strategies but I'll get to those later.

    My goal is really just to have any kind of small success at first. Hopefully, we can get some kind of positive result from at least one of the first 3 games we're releasing. That could potentially help me sign other deals and higher quality games in the future. I just want to learn from each release and improve the quality and marketing of each game.

    Time to make shit happen!
     
  2. terrycody

    terrycody Elite Member

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    Make mobile games indeed not easy, especially in today's market, its highly competitive no doubts, I would suggest use some legit APP store ranking service later, this move may save you cash on other platforms and has a solid foundation for the future.

    Good luck to your journey
     
  3. hYpeZz

    hYpeZz Registered Member

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    Really hard to succeed with mobile apps nowadays cause of high competition, wish you all the best!
     
  4. Jomasdf

    Jomasdf Jr. VIP Jr. VIP

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    Agree with previous posters. Generic/average doesn't seem to cut it. Would be a cool journey to watch tho.
     
  5. YouTookMyStapler

    YouTookMyStapler Newbie

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    I totally agree with you guys, the mobile gaming space is extremely competitive. I think being a publisher gives me an advantage though because I don't have to spend any money on development. This allows me to release new games frequently and my only risk is the money I decide to put forward towards marketing. The agreement developers sign with me states that they don't get paid until my marketing costs are recouped so that's an added bonus.

    The way I see it, all I really need is to release one semi-successful game (I know this isn't easy!) and then I can use that to leverage deals with better games. My plan is to always be releasing a higher quality game than the last and get more selective as I go on. I know this will be difficult but I have faith. I watched my buddy go from not knowing a thing about apps to making $300k a year so it's definitely possible.

    Right now, we're testing and making the final touches to our first game getting ready to release on December 22 or 23. I know this is the most competitive time to release but it's a Christmas game so it's necessary. I'm looking at it as a good learning experience and a way to build for the future.

    One thing we're going to be attacking hard is getting keyword installs (downloads from people actually searching for the game in the app store) so I'm wondering if anyone has any ideas for how I can approach this? I'm going to try to eek out every last install I can.

    Any ideas for creative "Blackhat" ways to get more installs? I really want to try to attack this from as many angles as possible in hope that all of the smaller traffic sources combined can makes some kind of meaningful impact.
     
  6. Boolean Games

    Boolean Games Junior Member

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    Sounds like you and I share a very similar journey:)

    Kudos for becoming an app publisher, and no it's not easy but once you get your foot in through the door you can really cash in

    For marketing, I'd tell you two things:

    1) ASO for games isn't viable because the main keywords people search for games are outranked
    2)Focus primarily on social media as the source of organic downloads

    Ask your friend some tips on what he focuses on and how he started out

    I'm no where near your friends success but I can tell you the myth of "apps are dead" is far from the truth

    Easy money with apps/games is dead, now the market has matured and demands higher quality content

    Once I figured that out and started focusing on things that mattered, it worked out for me and I'm sure if you focus on the
    important things you'll nail this thing too!

    As for your publishing plan, what kind of marketing avenues have you setup so far?(Social media, FB ads, etc?)
     
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  7. YouTookMyStapler

    YouTookMyStapler Newbie

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    Thanks for the advice! I totally agree with you that quality is key now. The times have definitely changed in that regard.

    I'm glad you say that social media is key because that's a big part of my marketing strategy. I'm going to try to promote a lot on FB and Ig.

    I have a pretty good amount of FB credit to start with for FB Ads and have a page that gets really cheap engagements from a young audience.
    I'm going to try to promote my game testing different degrees of subtlety along with the normal content and see what works best. Scale up from there. Other than that,
    I have some friends that are going to help me with their FB and IG pages as well as some paid shoutouts to large audiences but I'm currently trying to
    find someone with a large network that would like to partner with me in a rev share.

    I have a lot of FB profiles set up that I'm going to use to post into groups even though that probably won't help too much. Also going to experiment with commenting
    on large pages' posts and trying to rank them as top comment. Basically have a lot of weird little things im going to experiment with on FB, IG, and Twitter just to see what
    I can get.
     
  8. Hydrone

    Hydrone Regular Member

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    How did you find the game developers?
     
  9. YouTookMyStapler

    YouTookMyStapler Newbie

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    I just have some connections in the industry and asked them to recommend me when developers contacted them.
     
  10. seodean

    seodean Jr. VIP Jr. VIP

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    Good model mate. Focus on quality and I'm sure you'll make good money. Plenty of $$$$ to made in App market.
     
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  11. Hydrone

    Hydrone Regular Member

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    Also, do you ask them to put your ad tags in their app and then you pay them the 50% or do they put their ad tags in it and then they pay you the 50%?
     
  12. YouTookMyStapler

    YouTookMyStapler Newbie

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    They put my publisher id in (using Heyzap btw) and then I pay them 50%.

    I see your site is shoutvendor.com - if you have a big IG following and you wanna help me promote the game I can give you a percentage.