Well, I just decided to start my journey here to keep me focused and motivated and because for the past months, I learned a lot from you and your own journeys/methods/guides/etc. About my project I have a local service company and because it's a seasonal service, it's main activity starts in end-spring /April-May/. So my journey will be focused on SERP+SM optimization for the next 4-5 months and I hope at the end organic clients will come and book my services to keep me busy during the whole season. Meanwhile, I have to mention that I am planning to keep my budget as low as possible, just to see what can happen with this great combination /motivated newbie + short deadline + low budget + starting from the scratch with 0 traffic/ As I am busy with other things and this is not my main job and priority, I will do it for 2-3h /almost/ every night and will see what will happen. If I achieve good results, I will continue working on it and spend more, but for now and for the next months, I will try to do everything by myself. About my plan First of all, I already have a website /already promoted with business cards to my old regular clients/, but I will have to translate it to English because my plan is to optimize it for English keywords. The domain is brandable /it's also included in my business cards/ and doesn't contain any of my keywords, so here comes my first question to you - Do you think I have to register a new domain and use 301 redirect, or just stay with my old one and see what will happen? Content is a king My website sections look like this: HOME | PRICES | GALLERY | CONTACTS When the translation is ready, I will create a BLOG section and will start with 2-3 service-related helpful articles /1400+ words/ and meanwhile I will post short articles with more common topics, but also niche-related***. Btw, what do you think about posting viral niche-related posts and then share them in SM ? I think this will help me to reach more people and brand awareness is always welcome for my service. I plan to create 2000w+ content on my homepage and 700w+ content on PRICES page also. *** Before posting anything to my blog page, I will create few 2.0s and will post some articles there, linking to my money website. Link Building I will do my best to create a good internal LB, in order to increase the link juice to every single page, including blog posts, because I will promote my services there. I'm considering about PBNs and especially Wolf Network, so I will really appreciate your comments about it below. That's for now, I know I didn't cover everything, but there's so much to do and to happen, so I'll try to keep you updated at least once a week. Your ideas and opinions are welcome.