Hey guys, so with my last pet project regarding Google plus(check my last journey thread) i saved some money for this project. I've tried Paid marketing couple times before with facebook ads and mobile banner ads but i failed both times . I realised that the main reason for my failure was i was just looking at paid marketing as a side project and was not giving much time to it. well now i know that i was wrong ... and also i dint had much time and money to spend as paid marketing requires a lot of money to succeed (or so i read everywhere) . well now i am dedicating my 100% time to this project. i have stopped everything else. i mean seriously i have stopped everything else... I have about $2k to invest in this. Earlier i have tried bit of facebook advertising and mobile ads on decisive network but later i realized that my approach was wrong. Paid marketing should be done step by step where each step is supposed to solve a problem . With display ads i was trying to optimize banner , landing pages , angles all at once. but i think now i should concentrate first on optimizing only landing pages that's why i m choosing to work with mobile redirects and popup/under ads. display advertising can come later when i m already done with optimizing landing pages and angles. so i have started with a network that serves mobile redirects . Also as i cant really afford paid tracking system like voluum or cpvlabs and neither i want to use then as i want more backend data to play with. i tried prosper202 but i dint like it at all. something is always not working there. so i decided to develop my own as i go. So lets Begin .... At the moment i have only two network i.e. peerfly and cpagrip so i will start with them. So three days ago i started with a sweepstake offer : Campaign 1 Offer: Vote Superman vs Batman , win $100 Giftcard Landing pages i made : I ran this on US traffic with minimum bid 0.002 per redirect. Below were my stats : Overall: Spent: $30 Conversion : 2 Revenue : $3.42 ROI: -88% I have added some extra variables in my tracking script namely 'HOLD' , 'HR' and 'side income' . i will try to explain what they are : HOLD - is the number of visitor that are staying on my landing page more then 3 seconds or doing any activity . i m doing this by using ajax script to call my server after 3 seconds of the page load. this also includes user activity like pressing the 'back button' . i m tracking this so i can better analyse which placement(websites) are sending real traffic and which one are sending too many fake visits. HR - It is the ratio between HOLD and the number of total Hits. Ignore the First row where Hold is zero as added the hold variable after that campaign finished . As you can see the hold ratio is about 50-60% that means about 50% traffic is not waiting to load the page. either they are bot hits or my landing pages are crap.i have yet to figure that out. Side income: they are income generated when visitor is not interested in the my landing page offer and press the back button . when user press back button he gets redirecte to another generic mobile offer for that country. as you can see i earned $1.8 as side income. I have yet to try cutting placements . this was my initial test to gather some data . Also i ran another offer Campaign 2 : Offer : 360 secutiry ( App install) Landing pages i used : Stats: Overall: Spent : $25 Conversion: 3 Revenue : $1.2 Side Revenue: $8.05 Wow . alot of extra revenue I ran this for both US and INDIA Traffic to collect some data. HOLD ratio is comparatively very lesser then the previous campaign. i guess people are now blind to such banner as many marketers have been running them since ages. Still these CLickthrough ratio is lot better then the sweepstakes offer. Although i both campaign sucked still i will work more on these two campaigns but first i need to analyse some data. Also i also ran tested more offers i.e. one clickbank product but i was just throwing money. its not even worth posting it here Today i spent most of time developing my tracking system to create several kind of reports so that i can analyse the data efficiently. i will be starting campaigns again from tomorrow.