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[JOURNEY] NeO's Ultimate Journey with Paid Mobile Ads

Discussion in 'My Journey Discussions' started by neOtron, Sep 12, 2015.

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  1. neOtron

    neOtron Regular Member

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    Hey guys,

    so with my last pet project regarding Google plus(check my last journey thread) i saved some money for this project.

    I've tried Paid marketing couple times before with facebook ads and mobile banner ads but i failed both times . I realised that the main reason for my failure was i was just looking at paid marketing as a side project and was not giving much time to it. well now i know that i was wrong ... and also i dint had much time and money to spend as paid marketing requires a lot of money to succeed (or so i read everywhere) .

    well now i am dedicating my 100% time to this project. i have stopped everything else. i mean seriously i have stopped everything else...
    I have about $2k to invest in this.

    Earlier i have tried bit of facebook advertising and mobile ads on decisive network but later i realized that my approach was wrong. Paid marketing should be done step by step where each step is supposed to solve a problem .
    With display ads i was trying to optimize banner , landing pages , angles all at once. but i think now i should concentrate first on optimizing only landing pages that's why i m choosing to work with mobile redirects and popup/under ads. display advertising can come later when i m already done with optimizing landing pages and angles.

    so i have started with a network that serves mobile redirects .

    Also as i cant really afford paid tracking system like voluum or cpvlabs and neither i want to use then as i want more backend data to play with. i tried prosper202 but i dint like it at all. something is always not working there. so i decided to develop my own as i go.

    So lets Begin ....


    At the moment i have only two network i.e. peerfly and cpagrip so i will start with them.

    So three days ago i started with a sweepstake offer :

    Campaign 1
    Offer: Vote Superman vs Batman , win $100 Giftcard

    Landing pages i made :
    [​IMG] [​IMG][​IMG]

    I ran this on US traffic with minimum bid 0.002 per redirect. Below were my stats :

    [​IMG]


    Overall:
    [​IMG]

    Spent: $30
    Conversion : 2
    Revenue : $3.42
    ROI: -88%

    I have added some extra variables in my tracking script namely 'HOLD' , 'HR' and 'side income' . i will try to explain what they are :

    HOLD - is the number of visitor that are staying on my landing page more then 3 seconds or doing any activity . i m doing this by using ajax script to call my server after 3 seconds of the page load. this also includes user activity like pressing the 'back button' . i m tracking this so i can better analyse which placement(websites) are sending real traffic and which one are sending too many fake visits.

    HR - It is the ratio between HOLD and the number of total Hits. Ignore the First row where Hold is zero as added the hold variable after that campaign finished . As you can see the hold ratio is about 50-60% that means about 50% traffic is not waiting to load the page. either they are bot hits or my landing pages are crap.i have yet to figure that out.

    Side income: they are income generated when visitor is not interested in the my landing page offer and press the back button . when user press back button he gets redirecte to another generic mobile offer for that country. as you can see i earned $1.8 as side income.


    I have yet to try cutting placements . this was my initial test to gather some data .

    Also i ran another offer

    Campaign 2 :
    Offer : 360 secutiry ( App install)

    Landing pages i used :

    [​IMG] [​IMG][​IMG][​IMG]

    Stats:
    [​IMG]

    Overall:
    [​IMG]



    Spent : $25
    Conversion: 3
    Revenue : $1.2
    Side Revenue: $8.05

    Wow . alot of extra revenue :p

    I ran this for both US and INDIA Traffic to collect some data.

    HOLD ratio is comparatively very lesser then the previous campaign. i guess people are now blind to such banner as many marketers have been running them since ages.
    Still these CLickthrough ratio is lot better then the sweepstakes offer.

    Although i both campaign sucked still i will work more on these two campaigns but first i need to analyse some data.


    Also i also ran tested more offers i.e. one clickbank product but i was just throwing money. its not even worth posting it here :p

    Today i spent most of time developing my tracking system to create several kind of reports so that i can analyse the data efficiently. i will be starting campaigns again from tomorrow.
     

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  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Good luck with your journey, Neo!
     
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  3. borntowin

    borntowin Newbie

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    Little low CR , good luck man! All the best!
     
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  4. neOtron

    neOtron Regular Member

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    So here are my my stats since last 4 days.

    My total spend since i started this is about $210 .but i had to loose $60 worth days bcos of a bug in my script which messed my data so i had to delete that data.

    Here is the screen of the overall stats:

    [​IMG]

    ROI : -92% :(

    Also i noticed 7-8% of unwanted traffic. I have asked for traffic from US, IN and ID only but look at the below screenshots:
    [​IMG]

    Total Traffic delivered : 73269
    Total traffic i asked (US +IN +ID) : 67547
    Junk Traffic : 5723 = 7.8%

    On addition to the above two campaigns i mentioned earlier i also launched another campaign on LEO privacy guard app.

    And due to extremely bad conversion rate i was(still) getting i designed a landing page to decrease my CTR but to increase the quality by making users click three times on my landing page to get to the actual offer page,in hope that they will convert better.

    One of my such template Sample:
    [​IMG]

    Stats:
    [​IMG]
    [​IMG]

    I know for a fact that this offer is converting with about 6% for another top affiliate on my network as shown by my aff manager. but i cant seem to figure out why its not converting for me.

    Its not like i m just blindly buying traffic from all placements. i have been blacklisting low hold ratio and low CTR placements constantly.
    even tried to run some campaigns only on specific placements where i got conversions earlier still the same site that converted earlier wont convert next time.

    Its really frustating to see my stats lol :p either my traffic source suck or i m doing something very wrong.
    But anyway i m not giving up anytime soon. i need to make this work.

    as i mentioned i am currently using PLUGRUSH for traffic source as i wanted to try mobile redirects but i got rejected by zeropark. now i m reading everywhere that plugrush traffic is only descent for adult offers. so far i tried to stay away from adult niche but seems like i need to try it if i must work with plugrush. I dont really want to work on adult niche.

    u have any tips and suggestions for me then please do tell . would really appreciate it.....
     
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  5. Paper-Boy

    Paper-Boy Elite Member

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    Popads is another good traffic source. I don't use them but a buddy of mines has had pretty good results with them promoting mobile antivirus offers.

    Another really good traffic source for pops is propellerads. They're managed buys and I don't think you can get self-serve until you spend xx,xxx amount with them.

    Wigetmedia is also another good network. It's self-serve and doesn't require a huge deposit.

    Good luck.
     
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  6. karupoiss

    karupoiss Elite Member

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    Any updates OP? Plugrush is adult yea, I was wondering why you are using adult traffic for these offers.. people with their dick in their hands are not interested installing anitivirus programs :D